1995 Tag Heuer : a chronology Success - It's a mind game

Success. It's a mind game: TAG Heuer invents a prestigious and spectacular campaign based on the world of sports as never before portrayed, creating a firm foundation for the brand's positioning in the luxury sector. This TAG Heuer campaign won 15 of the world's most prestigious advertising awards. Sports figures are no longer seen as merely positive 'subjects', but also convey an up-to-date image of success.