TAG Heuer men’s luxury watches and women’s swiss watches make timekeeping an art.

Within the world of Swiss watches and luxury watches – well known for their quality and precision – TAG Heuer timepieces are in a class apart. Featuring the most advanced technology and unconventional design, they are much more than luxury timepieces or sports watches – they are the benchmark in watchmaking.

Indeed, TAG Heuer chronograph watches are recognised as the height of Swiss watch timekeeping accuracy. As such, the brand’s luxury sport watches are the official timekeepers of one of the world’s most prominent races, the Monaco Grand Prix. TAG Heuer is also proud to be the official partner of Oracle Team USA, winner of the America’s Cup, and cherished Formula 1 automotive manufacture McLaren – bringing together speed and timekeeping precision in perfect harmony.

In doing so, TAG Heuer combines hand craftsmanship with the best in today’s technology. Its ladies’ and men’s watches inspire innovation and excellence while upholding its rich heritage. Fully modern yet decidedly timeless, a TAG Heuer swiss watch exceeds mere aesthetics: ensuring this first-rate mechanical precision, its automatic watches boast high frequencies beginning at 21,600 vibrations per hour and climbing all the way to 360,000 vibrations per hour, as exemplified by the Calibre 360. It is not surprise, then, that a number of its automatic watch movements have earned the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

When it comes to aesthetics, TAG Heuer swiss timepieces are just as impressive. Fashioned by the field’s utmost experts, these luxury Swiss watches blend the finest materials in perfect harmony. Whether utilising the best in traditional materials – like solid gold or stainless steel, calfskin or alligator leather – or complementing them with more current, contemporary materials – like high-tech rubber and modern fabric – TAG Heuer blurs the lines of what sports watches and luxury watches truly are. Likewise, with fine brushing, black PVD finish and ruthenium treatment, the watches’ quality finishes are both sophisticated yet innovative, attractive yet ever functional.

Not to be left behind, its watches for women are the summit of discrete elegance, with its diamond watches adding a particularly soft sparkle of femininity to the iconic men’s watch models that have built TAG Heuer’s reputation: the TAG Heuer Carrera, the Aquaracer, the Monaco, the Link and the TAG Heuer Formula 1. Boasting luxury materials and clean lines, these tasteful ladies’ timepieces continue the tradition of expert craftsmanship and impressive accuracy that have shaped the brand’s DNA for more than a hundred years.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they embody the best that Swiss craftsmanship has to offer. Arrestingly beautiful yet fully dependable, finely crafted yet resolutely high-tech, strikingly contemporary yet timelessly refined: TAG Heuer gives new meaning to luxury watches for men and women.

Tag Heuer : A Chronology

  1. 1860 Edouard Heuer opens a workshop
  2. 1887 Invention of the oscillating pinion
  3. 1911 The Time of Trip patent
  4. 1916 Accuracy, another breakthrough
  5. 1962 TAG Heuer becomes the first Swiss watchmaker in space
  6. 1963 Launch of the TAG Heuer Carrera
  7. 1969 The Chronomatic Calibre 11
  8. 1971 Steve McQueen wears a Monaco
  9. 1985 McLaren
  10. 2004 The Monaco V4
  11. 2012 The Mikrogirder
  12. 1869 One of the first TAG Heuer patents
  13. 1876 English subsidiary establishment
  14. 1883 TAG Heuer at the Amsterdam International Exhibiton
  15. 1887 TAG Heuer patents the oscillating pinion
  16. 1887 Edouard Heuer's son becomes part of the management.
  17. 1888 Jules-Edouard Heuer
  18. 1889 TAG Heuer at the Paris World Fair
  19. 1891 Charles-Auguste Heuer
  20. 1892 Edouard Heuer's death
  21. 1895 Patent of the TAG Heuer water-resistant case
  22. 1908 Pulsometer dial patent
  23. 1910 The american market
  24. 1911 Time of Trip
  25. 1912 Women's wristwatches
  26. 1914 The first wrist worn chronographs
  27. 1916 Mikrograph and Microsplit: accurate to 1/100th of a second
  28. 1916 Semikrograph and Semicrosplit accurate to 1/50th of a second
  29. 1920 Sports chronometers
  30. 1923 Hubert Heuer
  31. 1924 Timekeeper of the Paris Olympic Games
  32. 1928 Timekeeper of the Amsterdam Olympic Games
  33. 1930 Chronograph for pilots
  34. 1931 Professor Auguste Piccard wears a TAG Heuer
  35. 1933 The Autavia dashboard instrument
  36. 1934 The Basel Watch Fair 1934
  37. 1939 Water-resistant wrist chronograph
  38. 1945 General Eisenhower wears a TAG Heuer
  39. 1947 TAG Heuer worn by the world's elite
  40. 1948 Auto-Graph
  41. 1949 Solunar
  42. 1950 Mareograph
  43. 1955 Twin-time
  44. 1957 The Ring Master, a worldwide first
  45. 1958 Jack Heuer
  46. 1959 The american subsidiary
  47. 1960 The Sebring
  48. 1962 The first Swiss watchmaker to go into space
  49. 1963 The Film-Master in Hollywood
  50. 1963 Launch of the 'Carrera' chronograph
  51. 1965 Evolution of the Carrera
  52. 1966 Mikrotimer: 1/1,000th of a second
  53. 1967 Emil Mosbacher's 'Intrepid' - America's Cup
  54. 1968 The Camaro chronograph
  55. 1969 Autavia and Carrera automatic chronographs
  56. 1969 Chronomatic with microrotor
  57. 1970 Steve McQueen and his fabled 'Monaco'
  58. 1970 Clay Regazzoni
  59. 1971 Ferrari chooses TAG Heuer
  60. 1972 Calculator
  61. 1972 The Montreal chronograph
  62. 1972 The Temporada chronograph
  63. 1973 Accuracy to 1/100th of a second
  64. 1974 The Silverstone chronograph
  65. 1975 Microsplit with LCD display
  66. 1976 The Daytona chronograh
  67. 1977 The Chronosplit Manhattan GMT
  68. 1978 Olympic Games in Lake Placid and Moscow
  69. 1983 2000 Series
  70. 1985 Mike Birch's 'Formule TAG' - Route du Rhum
  71. 1986 The Formula 1 series
  72. 1987 Six Features
  73. 1987 The 'S/el'
  74. 1988 TAG Heuer ambassador Ayrton Senna
  75. 1989 Timekeeper of the Ski Federation World Cup
  76. 1991 Don't crack under pressure
  77. 1992 Official timekeeper of Formula 1
  78. 1993 Titouan Lamazou's 'TAG Heuer' - Jules Verne Trophy
  79. 1994 New Basel booth
  80. 1995 Chris Dickson's 'TAG Heuer Challenge' - America's Cup
  81. 1995 Success - It's a mind game
  82. 1997 Launch of the Kirium
  83. 1999 Launch of the Alter Ego
  84. 2000 Launch of the Kirium Ti5
  85. 2001 Jack William Heuer
  86. 2001 Launch of the Kirium F1
  87. 2001 Monza Calibre 36
  88. 2002 Sport Vision
  89. 2002 The F1 Mikrograph wins the Design Watch prize
  90. 2002 'Oracle BMW Racing' - Louis Vuitton Cup
  91. 2002 What are you made of?
  92. 2003 Monaco Sixty Nine
  93. 2003 Timekeeper of the FIS World Championship
  94. 2003 Mikrotimer: 1/1,000th of second
  95. 2004 The V4 concept watch
  96. 2004 2000 Aquaracer
  97. 2004 Indy 500 chronograph
  98. 2005 Creation of the Calibre 360
  99. 2005 Professional Golf Watch
  100. 2005 TAG Heuer Diamond Fiction
  101. 2006 The Carrera Calibre 360 Rose Gold
  102. 2006 Monaco Calibre 360 LS
  103. 2007 The new Basel booth
  104. 2007 Link Calibre S
  105. 2007 Grand CARRERA by TAG Heuer
  106. 2008 TAG Heuer 360 museum
  107. 2008 Grand Carrera Calibre 36 RS Caliper
  108. 2009 TAG Heuer Monaco V4
  109. 2009 Monaco Twenty-Four
  110. 2010 Pendulum
  111. 2010 The calibre 1887 manufacture movement
  112. 2010 TAG Heuer Carrera 1887 collection
  113. 2011 Monza
  114. 2011 Mikrograph
  115. 2012 Mikrotimer Flying 1000
  116. 2012 Mikrogirder
  117. 2012 new Link lady Collection
  118. 2013 TAG Heuer Carrera MikroPendulum
  119. 2013 TAG Heuer Carrera MikroPendulumS