TAG Heuer men’s luxury watches and women’s swiss watches make timekeeping an art.

Within the world of Swiss watches and luxury watches – well known for their quality and precision – TAG Heuer timepieces are in a class apart. Featuring the most advanced technology and unconventional design, they are much more than luxury timepieces or sports watches – they are the benchmark in watchmaking.

Indeed, TAG Heuer chronograph watches are recognised as the height of Swiss watch timekeeping accuracy. As such, the brand’s luxury sport watches are the official timekeepers of one of the world’s most prominent races, the Monaco Grand Prix. TAG Heuer is also proud to be the official partner of Oracle Team USA, winner of the America’s Cup, and cherished Formula 1 automotive manufacture McLaren – bringing together speed and timekeeping precision in perfect harmony.

In doing so, TAG Heuer combines hand craftsmanship with the best in today’s technology. Its ladies’ and men’s watches inspire innovation and excellence while upholding its rich heritage. Fully modern yet decidedly timeless, a TAG Heuer swiss watch exceeds mere aesthetics: ensuring this first-rate mechanical precision, its automatic watches boast high frequencies beginning at 21,600 vibrations per hour and climbing all the way to 360,000 vibrations per hour, as exemplified by the Calibre 360. It is not surprise, then, that a number of its automatic watch movements have earned the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

When it comes to aesthetics, TAG Heuer swiss timepieces are just as impressive. Fashioned by the field’s utmost experts, these luxury Swiss watches blend the finest materials in perfect harmony. Whether utilising the best in traditional materials – like solid gold or stainless steel, calfskin or alligator leather – or complementing them with more current, contemporary materials – like high-tech rubber and modern fabric – TAG Heuer blurs the lines of what sports watches and luxury watches truly are. Likewise, with fine brushing, black PVD finish and ruthenium treatment, the watches’ quality finishes are both sophisticated yet innovative, attractive yet ever functional.

Not to be left behind, its watches for women are the summit of discrete elegance, with its diamond watches adding a particularly soft sparkle of femininity to the iconic men’s watch models that have built TAG Heuer’s reputation: the TAG Heuer Carrera, the Aquaracer, the Monaco, the Link and the TAG Heuer Formula 1. Boasting luxury materials and clean lines, these tasteful ladies’ timepieces continue the tradition of expert craftsmanship and impressive accuracy that have shaped the brand’s DNA for more than a hundred years.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they embody the best that Swiss craftsmanship has to offer. Arrestingly beautiful yet fully dependable, finely crafted yet resolutely high-tech, strikingly contemporary yet timelessly refined: TAG Heuer gives new meaning to luxury watches for men and women.

Automatic movement

Automatic movement Watches

What is an automatic movement?

An automatic movement is a mechanical watch movement that is wound by the motion of the wearer’s wrist. The rotor pivots freely around a spindle, and a movement in either direction helps to rewind the mainspring. The watch is regulated by a spiral balance wheel that vibrates 6-8 times a second. An automatic movement is composed of more than 70 parts (up to 230 parts for the Calibre 360). While it is  slightly less precise than a quartz movement (by a few minutes per month), it is the ultimate example of Swiss watchmaking expertise and tradition.

TAG Heuer automatic movements

In the great tradition of Swiss watchmaking, all TAG Heuer automatic movements are made in Switzerland, and meet extremely strict criteria for precision.
Their high frequency (ranging from 21,600 vibrations per hour to 36,000 in the Calibre 36 model and as many as 360,000 in the Calibre 360) ensures excellent mechanical precision.
A number of TAG Heuer automatic movements are awarded an Official Swiss Chronometer Control (C.O.S.C.) Certificate, the ultimate recognition of precision and reliability.

 

Power reserve

 TAG Heuer automatic movements have a power reserve of about 42–48 hours, depending on the model. This means that when they are fully wound they can continue to operate for almost two days and nights without being worn. The mainspring can also be rewound manually using the crown unscrewed and pulled out to position 1 (avoid using force). Note: do not forget to screw the crown down again in position 0.

Taking care of the movement

As with every micro-mechanism that operates continuously, an automatic watch movement requires regular maintenance. With proper care, it will work perfectly and last for generations. TAG Heuer recommends a maintenance service every two years as well as an annual water-resistance check. A one-year extension warranty on the work carried out is given to all watches that are maintained by an official TAG Heuer Service Center.

Calibre