“I don’t want to choose. Why should I ? I take it all. I’ll rest when I’ll die”

Before Cara Delevingne, top models stared out from magazine covers and walked down catwalks.

We read about them, but we rarely heard their voices, or found out what they thought, or saw them make funny faces, or let their hair down, or sing and act with anything near the consummate flair of Cara Delevingne. A stunning beauty and a great talent, she makes it all look easy, and never cracks under pressure.


Cara Delevingne challenges rules. Being free-minded is her motto. Like TAG Heuer, she defies conventions and never cracks under the pressure.
Born under the sign of Leo in London in 1992, Cara Delevingne is the new ruling queen of the media jungle— 

actress, musician, socialite, the face of young London, the It Girl spokesperson for the online generation, and the top fashion model of our day. What is most refreshing about her is the way she navigates so cooly through these high-pressure worlds, combining fairy-tale royalty — two of her ancestors were Lord Mayors of London — with super-natural ease and honesty, and indomitable take-me-as-I-am élan. Through her massive social media presence, impish tomboy take on style, and ability to light up a room, or a movie screen, or a set of stereo speakers, by just being herself, we get not just another pretty picture, but a whole, extraordinary, irreverent and gloriously gorgeous package. Cara Delevingne is a true path-breaker, who, like TAG Heuer, pushes past conventions and limits with creativity and passion, and never cracks under pressure.



For more than 150 years, TAG Heuer has faced down every challenge, and then pushed past it. By defying the time-honored conventions of Swiss watchmaking, it has led it to ever higher levels of precision and performance. It makes its own rules, chooses its own path, never quits moving forward, never compromises, never cracks under pressure, just like its ambassadors.