TAG Heuer men’s luxury watches and women’s swiss watches make timekeeping an art.

Within the world of Swiss watches and luxury watches – well known for their quality and precision – TAG Heuer timepieces are in a class apart. Featuring the most advanced technology and unconventional design, they are much more than luxury timepieces or sports watches – they are the benchmark in watchmaking.

Indeed, TAG Heuer chronograph watches are recognised as the height of Swiss watch timekeeping accuracy. As such, the brand’s luxury sport watches are the official timekeepers of one of the world’s most prominent races, the Monaco Grand Prix. TAG Heuer is also proud to be the official partner of Oracle Team USA, winner of the America’s Cup, and cherished Formula 1 automotive manufacture McLaren – bringing together speed and timekeeping precision in perfect harmony.

In doing so, TAG Heuer combines hand craftsmanship with the best in today’s technology. Its ladies’ and men’s watches inspire innovation and excellence while upholding its rich heritage. Fully modern yet decidedly timeless, a TAG Heuer swiss watch exceeds mere aesthetics: ensuring this first-rate mechanical precision, its automatic watches boast high frequencies beginning at 21,600 vibrations per hour and climbing all the way to 360,000 vibrations per hour, as exemplified by the Calibre 360. It is not surprise, then, that a number of its automatic watch movements have earned the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

When it comes to aesthetics, TAG Heuer swiss timepieces are just as impressive. Fashioned by the field’s utmost experts, these luxury Swiss watches blend the finest materials in perfect harmony. Whether utilising the best in traditional materials – like solid gold or stainless steel, calfskin or alligator leather – or complementing them with more current, contemporary materials – like high-tech rubber and modern fabric – TAG Heuer blurs the lines of what sports watches and luxury watches truly are. Likewise, with fine brushing, black PVD finish and ruthenium treatment, the watches’ quality finishes are both sophisticated yet innovative, attractive yet ever functional.

Not to be left behind, its watches for women are the summit of discrete elegance, with its diamond watches adding a particularly soft sparkle of femininity to the iconic men’s watch models that have built TAG Heuer’s reputation: the TAG Heuer Carrera, the Aquaracer, the Monaco, the Link and the TAG Heuer Formula 1. Boasting luxury materials and clean lines, these tasteful ladies’ timepieces continue the tradition of expert craftsmanship and impressive accuracy that have shaped the brand’s DNA for more than a hundred years.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they embody the best that Swiss craftsmanship has to offer. Arrestingly beautiful yet fully dependable, finely crafted yet resolutely high-tech, strikingly contemporary yet timelessly refined: TAG Heuer gives new meaning to luxury watches for men and women.

OUR COMPANY

CEO speech

In 1860, Edouard Heuer, a young Swiss watchmaker, founded his own workshop, the Edouard Heuer & Co Watches Company, in St-Imier, Switzerland. Edouard had an obsession: to master time and explore the tiniest fractions of this mysterious and mystical dimension with complicated mechanical instruments.

Since then, TAG Heuer is the world leader in prestigious and high-precision chronographs. It is the only Swiss watchmaking company using its own mechanical chronograph movements to master 1/10th, 1/100th, 1/1,000th and 5/10,000ths of a second. Thanks to a relentless quest for innovation, a passionate pioneering spirit and an uncompromising determination to push the boundaries of mechanical watchmaking, Edouard’s dreams have been turned into reality by a dynasty of pioneers: himself, his son, grandsons and great-grandson, Jack Heuer. One of the most innovative Swiss watchmakers ever, Jack has filed many major patents as well as introducing breakthrough innovations such as the first-ever self-winding mechanical chronograph, the legendary Monaco Chronomatic 11, in 1969.

Today, our watchmakers and engineers stay true to Jack’s passion for innovation by constantly challenging conventional wisdom and taking the Brand to unsurpassed levels of precision. The game-changing TAG Heuer Carrera Mikrogirder 10,000 Concept Chronograph introduced in Basel 2012 is a magnificent tribute to Jack’s vision and inspiration. It is the first ever mechanical chronograph capable of capturing and displaying 5/10,000ths of a second. This new milestone in watchmaking won the prestigious Aiguille d’Or at the Grand Prix d’Horlogerie de Genève in 2012, the highest Award in luxury watchmaking. As testimony to this unique expertise and our contribution to the legend that is Swiss watchmaking, TAG Heuer has been awarded no fewer than 8 Awards at the Grand Prix d’Horlogerie de Genève in the past 11 years.

In 2013, TAG Heuer is entering a new era. First, as a tribute to 50 years of Carrera, the Brand is launching a new serie of timepieces featuring an exclusive in-house movement, Calibre 1887. Motor racing belongs to TAG Heuer DNA more than ever. The 30-year-long partnership with McLaren is the perfect symbol of this tight link. Adrenaline and racing, passion and avant-garde, are values TAG Heuer will pass to its customers through the bold timepieces it creates.

Last but not least, Jean-Christophe Babin, the Brand’s charismatic CEO for the last 13 years, during which he has played a key role in turning the company’s fortunes around, is stepping down, to be replaced as CEO by myself, Stéphane Linder. The vision goes on. As the new leader of the brand, I will stay absolutely true to the same obsession with ultimate quality and timeless styles as Edouard Heuer, in 1860. I will ensure perfect continuity of leadership, in order to maximize all the energy and dynamism of TAG Heuer, a legendary brand that I am so passionate about.  

 

Stéphane Linder  
President and Chief Executive Officer