TAG Heuer men’s luxury watches and women’s swiss watches make timekeeping an art.

Within the world of Swiss watches and luxury watches – well known for their quality and precision – TAG Heuer timepieces are in a class apart. Featuring the most advanced technology and unconventional design, they are much more than luxury timepieces or sports watches – they are the benchmark in watchmaking.

Indeed, TAG Heuer chronograph watches are recognised as the height of Swiss watch timekeeping accuracy. As such, the brand’s luxury sport watches are the official timekeepers of one of the world’s most prominent races, the Monaco Grand Prix. TAG Heuer is also proud to be the official partner of Oracle Team USA, winner of the America’s Cup, and cherished Formula 1 automotive manufacture McLaren – bringing together speed and timekeeping precision in perfect harmony.

In doing so, TAG Heuer combines hand craftsmanship with the best in today’s technology. Its ladies’ and men’s watches inspire innovation and excellence while upholding its rich heritage. Fully modern yet decidedly timeless, a TAG Heuer swiss watch exceeds mere aesthetics: ensuring this first-rate mechanical precision, its automatic watches boast high frequencies beginning at 21,600 vibrations per hour and climbing all the way to 360,000 vibrations per hour, as exemplified by the Calibre 360. It is not surprise, then, that a number of its automatic watch movements have earned the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

When it comes to aesthetics, TAG Heuer swiss timepieces are just as impressive. Fashioned by the field’s utmost experts, these luxury Swiss watches blend the finest materials in perfect harmony. Whether utilising the best in traditional materials – like solid gold or stainless steel, calfskin or alligator leather – or complementing them with more current, contemporary materials – like high-tech rubber and modern fabric – TAG Heuer blurs the lines of what sports watches and luxury watches truly are. Likewise, with fine brushing, black PVD finish and ruthenium treatment, the watches’ quality finishes are both sophisticated yet innovative, attractive yet ever functional.

Not to be left behind, its watches for women are the summit of discrete elegance, with its diamond watches adding a particularly soft sparkle of femininity to the iconic men’s watch models that have built TAG Heuer’s reputation: the TAG Heuer Carrera, the Aquaracer, the Monaco, the Link and the TAG Heuer Formula 1. Boasting luxury materials and clean lines, these tasteful ladies’ timepieces continue the tradition of expert craftsmanship and impressive accuracy that have shaped the brand’s DNA for more than a hundred years.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they embody the best that Swiss craftsmanship has to offer. Arrestingly beautiful yet fully dependable, finely crafted yet resolutely high-tech, strikingly contemporary yet timelessly refined: TAG Heuer gives new meaning to luxury watches for men and women.



"I never tried to hide the fact that it is my intention to become the best."

Before Cristiano Ronaldo, you might have dreamt about being the best in the world. But you never dared say it out loud. You kept quiet and followed the rules - or you sat on the bench.

After him, you learned to take risks and make your own rules. To not just play where and how the coach told you, but to sniff out your own prey, attack weaknesses in the defense that only you could see and feel, and never crack under pressure.


Cristiano Ronaldo ist dafür geboren, alle Rekorde zu brechen. Seine Motivation besteht darin, bei jeder Gelegenheit zu gewinnen, um die Statistiken auf den Kopf zu stellen.
Sein Spitzname CR7 leitet sich aus seinen Initialen und seiner Rückennummer sowohl im Verein – zuerst Manchester United, jetzt Real Madrid – und bei der portugiesischen Nationalmannschaft ab.

Er wurde 1985 in Madeira geboren und teilte sich mit seinem Bruder und seinen beiden Schwestern ein gemeinsames Zimmer. Heute steht er ganz allein an der Spitze des Weltfußballs. Er hebt sich nicht durch seine Größe, sein Können und seine Geschwindigkeit ab, sondern dadurch, dass er sowohl auf als auch neben dem Platz härter arbeitet als alle anderen. Dreitausend Bauchpressen am Tag. Sprints mit mehr als 33 km/h — die schnellsten im Fußball. Mit 69 Toren und 17 Vorlagen in 59 Spielen 2013 verkörpert Ronaldo, der teuerste Spieler der Geschichte und zweifache Gewinner des FIFA Ballon d'Or, das Beste, was der moderne Fußball zu bieten hat. Er ist unerschrocken in seiner Entschlossenheit, jeden Rekord zu brechen und jede Auszeichnung zu gewinnen, und verlässt wie TAG Heuer ausgetretene Pfade. Er ist ein Veränderer der Zeit, der sich über Grenzen hinwegsetzt und — ganz gleich, was kommt — getreu dem Leitsatz „Don't crack under pressure“ jedem Druck standhält.



For more than 150 years, TAG Heuer has faced down every challenge, and then pushed past it. By defying the time-honored conventions of Swiss watchmaking, it has led it to ever higher levels of precision and performance. It makes its own rules, chooses its own path, never quits moving forward, never compromises, never cracks under pressure, just like its ambassadors.