TAG Heuer men’s luxury watches and women’s swiss watches make timekeeping an art.

Within the world of Swiss watches and luxury watches – well known for their quality and precision – TAG Heuer timepieces are in a class apart. Featuring the most advanced technology and unconventional design, they are much more than luxury timepieces or sports watches – they are the benchmark in watchmaking.

Indeed, TAG Heuer chronograph watches are recognised as the height of Swiss watch timekeeping accuracy. As such, the brand’s luxury sport watches are the official timekeepers of one of the world’s most prominent races, the Monaco Grand Prix. TAG Heuer is also proud to be the official partner of Oracle Team USA, winner of the America’s Cup, and cherished Formula 1 automotive manufacture McLaren – bringing together speed and timekeeping precision in perfect harmony.

In doing so, TAG Heuer combines hand craftsmanship with the best in today’s technology. Its ladies’ and men’s watches inspire innovation and excellence while upholding its rich heritage. Fully modern yet decidedly timeless, a TAG Heuer swiss watch exceeds mere aesthetics: ensuring this first-rate mechanical precision, its automatic watches boast high frequencies beginning at 21,600 vibrations per hour and climbing all the way to 360,000 vibrations per hour, as exemplified by the Calibre 360. It is not surprise, then, that a number of its automatic watch movements have earned the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

When it comes to aesthetics, TAG Heuer swiss timepieces are just as impressive. Fashioned by the field’s utmost experts, these luxury Swiss watches blend the finest materials in perfect harmony. Whether utilising the best in traditional materials – like solid gold or stainless steel, calfskin or alligator leather – or complementing them with more current, contemporary materials – like high-tech rubber and modern fabric – TAG Heuer blurs the lines of what sports watches and luxury watches truly are. Likewise, with fine brushing, black PVD finish and ruthenium treatment, the watches’ quality finishes are both sophisticated yet innovative, attractive yet ever functional.

Not to be left behind, its watches for women are the summit of discrete elegance, with its diamond watches adding a particularly soft sparkle of femininity to the iconic men’s watch models that have built TAG Heuer’s reputation: the TAG Heuer Carrera, the Aquaracer, the Monaco, the Link and the TAG Heuer Formula 1. Boasting luxury materials and clean lines, these tasteful ladies’ timepieces continue the tradition of expert craftsmanship and impressive accuracy that have shaped the brand’s DNA for more than a hundred years.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they embody the best that Swiss craftsmanship has to offer. Arrestingly beautiful yet fully dependable, finely crafted yet resolutely high-tech, strikingly contemporary yet timelessly refined: TAG Heuer gives new meaning to luxury watches for men and women.

Fangio EL MAESTRO

A UNIQUE ROAD TO SUCCESS

"You should always strive to be the best, but you should never think that you already are."

Before Juan-Manuel Fangio, Formula 1 drivers in their mid-30s were considered too old to win a single race, let alone a World Championship.

Fangio didn’t get his first F1 start until he was 37. He went on to win five World Championships, proving once and for all that age doesn’t matter, only grit and talent, a desire to be the best, and an ability to never crack under pressure.

...LIKE TAG HEUER’S

Fangio became a legend by winning the World Championship of Drivers five times. A superlative track record achieved by the greatest displays of skill and daring ever seen; the greatest driver of all time.
Like TAG Heuer, he redefined the limits of his field and never cracked under pressure. His first race, at 18, in 1929, was on a dirt road in his native Argentina, behind the wheel of a Ford taxi. Soon he was winning the most dangerous endurance circuits ever raced, 10,000 kilometres on snaking roads with no pit stops or mechanics across the spine of the Andes, from Buenos Aires to Lima, Peru, and back again...

The glamour of Grand Prix lured him to Europe, thus beginning the most impressive career in motorsports: 24 World Championship Grands Prix from 52 entries, 29 pole starts, 48 front row starts—all three stats unequaled to this day. He also racked up the most World Championships with the most teams—Alfa Romeo, Ferrari, Mercedes and Maserati. It was in a Maserati that he suffered his worst moment, a somersaulting spinout into a dirt bank at Monza in 1952 that snapped his neck. The crash was caused by fatigue, not because of age, but because he had driven non-stop from Paris the night before, having missed connections following a race in Belfast. Near death, he held on and clawed back, returning to the Grand Prix the following season and finishing second overall. Four more World Championships followed, capped by his last in 1957, at the age of 46. He was still driving into his 80s: when his driver’s license was revoked because of age, he challenged the licensing department to a 400km race between Buenos Aires and Mar del Plata. Guess who won. El Maestro, the path-breaker, a man driven, like TAG Heuer, to pursue greatness, to refuse limits, and never crack under pressure.

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AMBASSADORS

For more than 150 years, TAG Heuer has faced down every challenge, and then pushed past it. By defying the time-honored conventions of Swiss watchmaking, it has led it to ever higher levels of precision and performance. It makes its own rules, chooses its own path, never quits moving forward, never compromises, never cracks under pressure, just like its ambassadors.