TAG Heuer’s engineers and watchmakers design, develop and manufacture in-house in La Chaux-de-Fonds. The 40-member team share a singular vision and passion — a commitment to push beyond limits and create an entirely new paradigm for mechanical movement dynamics.
The TAG Heuer Haute Horlogerie story is a genuinely human saga involving an extraordinary team of dedicated thinkers, watch masters, engineers and craftsmen working in Switzerland but also collaborating with an international network drawn from renowned high-tech companies, universities and research institutes.
The techniques used in the design, prototyping and manufacturing of TAG Heuer’s Haute Horlogerie masterpieces are the same as those used to develop complex aerospace systems. Tools, techniques and expertise are drawn from an eclectic fusion of automobile and IT industries, applied mathematics, chemistry, climatology, computer engineering and micro-mechanical sciences. Today, the MIKROTOURBILLONS, MIKROTIMER, MIKROGRAPH, MONACO V4, MONACO TWENTY-FOUR and the TAG HEUER FORMULA 1 LADY YIN YANG are hand-assembled at TAG Heuer by a passionate and devoted team of watch masters in their dedicated and cutting-edge atelier, thus bringing the timepiece full circle: from the most avant-garde techniques of the present era to the most time-honored traditions of artisanal craftsmanship.