TAG Heuer men’s luxury watches and women’s swiss watches make timekeeping an art.

Within the world of Swiss watches and luxury watches – well known for their quality and precision – TAG Heuer timepieces are in a class apart. Featuring the most advanced technology and unconventional design, they are much more than luxury timepieces or sports watches – they are the benchmark in watchmaking.

Indeed, TAG Heuer chronograph watches are recognised as the height of Swiss watch timekeeping accuracy. As such, the brand’s luxury sport watches are the official timekeepers of one of the world’s most prominent races, the Monaco Grand Prix. TAG Heuer is also proud to be the official partner of Oracle Team USA, winner of the America’s Cup, and cherished Formula 1 automotive manufacture McLaren – bringing together speed and timekeeping precision in perfect harmony.

In doing so, TAG Heuer combines hand craftsmanship with the best in today’s technology. Its ladies’ and men’s watches inspire innovation and excellence while upholding its rich heritage. Fully modern yet decidedly timeless, a TAG Heuer swiss watch exceeds mere aesthetics: ensuring this first-rate mechanical precision, its automatic watches boast high frequencies beginning at 21,600 vibrations per hour and climbing all the way to 360,000 vibrations per hour, as exemplified by the Calibre 360. It is not surprise, then, that a number of its automatic watch movements have earned the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

When it comes to aesthetics, TAG Heuer swiss timepieces are just as impressive. Fashioned by the field’s utmost experts, these luxury Swiss watches blend the finest materials in perfect harmony. Whether utilising the best in traditional materials – like solid gold or stainless steel, calfskin or alligator leather – or complementing them with more current, contemporary materials – like high-tech rubber and modern fabric – TAG Heuer blurs the lines of what sports watches and luxury watches truly are. Likewise, with fine brushing, black PVD finish and ruthenium treatment, the watches’ quality finishes are both sophisticated yet innovative, attractive yet ever functional.

Not to be left behind, its watches for women are the summit of discrete elegance, with its diamond watches adding a particularly soft sparkle of femininity to the iconic men’s watch models that have built TAG Heuer’s reputation: the TAG Heuer Carrera, the Aquaracer, the Monaco, the Link and the TAG Heuer Formula 1. Boasting luxury materials and clean lines, these tasteful ladies’ timepieces continue the tradition of expert craftsmanship and impressive accuracy that have shaped the brand’s DNA for more than a hundred years.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they embody the best that Swiss craftsmanship has to offer. Arrestingly beautiful yet fully dependable, finely crafted yet resolutely high-tech, strikingly contemporary yet timelessly refined: TAG Heuer gives new meaning to luxury watches for men and women.

JENSON BUTTON THE KNIGHT

A UNIQUE ROAD TO SUCCESS

"Whatever you do, whatever sport you play or job you perform, if you want it hard enough, it’s yours."

Before Jenson Button, drivers with his matinee idol looks and charm weren’t taken seriously. They were thought to lack the requisite gravitas—the mental strength and drive it takes to push past the crowd and seize the crown. Since him, drivers are judged by the quality he so ably possesses: an ability to win, and never crack under pressure.

...LIKE TAG HEUER’S

Jenson Button is the smoothest driver in Formula 1, with impeccable racecraft and an uncanny feel for what even the biggest corner requires.
He demonstrated this when he started in karting at the age of eight, and when he won his first Grand Prix in 2006, and when he wracked up six victories in the first seven races of the 2009 season and became World Champion—cooly poised in his steering,...

perfectly coordinated in his gearing, superbly graceful in his throttle moves. He still shows it every time he puts himself behind the wheel of his 750hp McLaren Mercedes and guns it to speeds topping 200 mph. Now in his 15th year in Formula 1, with 15 wins and 50 podium finishes to his credit, he has evolved into one of the most intelligent drivers on the circuit—and the most experienced, with more than 250 Grand Prix starts, third overall in the history of this sport. He keeps on top of his game by working harder than his younger competitors, and to blow off extra steam, he grinds out another triathlon. He is, like TAG Heuer, a tireless competitor, a path-breaker who refuses limits and, no matter what, never cracks under pressure.

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AMBASSADORS

For more than 150 years, TAG Heuer has faced down every challenge, and then pushed past it. By defying the time-honored conventions of Swiss watchmaking, it has led it to ever higher levels of precision and performance. It makes its own rules, chooses its own path, never quits moving forward, never compromises, never cracks under pressure, just like its ambassadors.