TAG Heuer men’s luxury watches and women’s swiss watches make timekeeping an art.

Within the world of Swiss watches and luxury watches – well known for their quality and precision – TAG Heuer timepieces are in a class apart. Featuring the most advanced technology and unconventional design, they are much more than luxury timepieces or sports watches – they are the benchmark in watchmaking.

Indeed, TAG Heuer chronograph watches are recognised as the height of Swiss watch timekeeping accuracy. As such, the brand’s luxury sport watches are the official timekeepers of one of the world’s most prominent races, the Monaco Grand Prix. TAG Heuer is also proud to be the official partner of Oracle Team USA, winner of the America’s Cup, and cherished Formula 1 automotive manufacture McLaren – bringing together speed and timekeeping precision in perfect harmony.

In doing so, TAG Heuer combines hand craftsmanship with the best in today’s technology. Its ladies’ and men’s watches inspire innovation and excellence while upholding its rich heritage. Fully modern yet decidedly timeless, a TAG Heuer swiss watch exceeds mere aesthetics: ensuring this first-rate mechanical precision, its automatic watches boast high frequencies beginning at 21,600 vibrations per hour and climbing all the way to 360,000 vibrations per hour, as exemplified by the Calibre 360. It is not surprise, then, that a number of its automatic watch movements have earned the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

When it comes to aesthetics, TAG Heuer swiss timepieces are just as impressive. Fashioned by the field’s utmost experts, these luxury Swiss watches blend the finest materials in perfect harmony. Whether utilising the best in traditional materials – like solid gold or stainless steel, calfskin or alligator leather – or complementing them with more current, contemporary materials – like high-tech rubber and modern fabric – TAG Heuer blurs the lines of what sports watches and luxury watches truly are. Likewise, with fine brushing, black PVD finish and ruthenium treatment, the watches’ quality finishes are both sophisticated yet innovative, attractive yet ever functional.

Not to be left behind, its watches for women are the summit of discrete elegance, with its diamond watches adding a particularly soft sparkle of femininity to the iconic men’s watch models that have built TAG Heuer’s reputation: the TAG Heuer Carrera, the Aquaracer, the Monaco, the Link and the TAG Heuer Formula 1. Boasting luxury materials and clean lines, these tasteful ladies’ timepieces continue the tradition of expert craftsmanship and impressive accuracy that have shaped the brand’s DNA for more than a hundred years.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they embody the best that Swiss craftsmanship has to offer. Arrestingly beautiful yet fully dependable, finely crafted yet resolutely high-tech, strikingly contemporary yet timelessly refined: TAG Heuer gives new meaning to luxury watches for men and women.

MARIA SHARAPOVA THE COMPETITOR

A UNIQUE ROAD TO SUCCESS

"I’m not the next anyone, I'm the first Maria Sharapova."

Before Maria Sharapova, female tennis players were stunning to watch or stunning to look at. Rarely did the two qualities—extraordinary beauty, extraordinary talent and determination—find home in the same individual.

With Maria, beauty, grace, power and poise are in perfect balance. Among the most exciting and complete competitors of either sex to ever play the game, she never quits and she never cracks, no matter the pressure.

...LIKE TAG HEUER’S

Maria Sharapova never stops challenging herself. Like TAG Heuer, she keeps pushing her limits and never cracks under pressure.
She touched her first tennis racket when she was four years old. By six, the strength and speed of her stroke caught the attention of the best players and coaches in Moscow. At seven, she moved to Florida, not speaking a word of English. By nine, she had mastered the language and earned a spot in the world’s best tennis academy...

At 13, she won her first Juniors. At 17, Wimbledon. Still a kid, thrust into the world limelight, as big a star in the fashion and celebrity magazines as in the sports pages. Would she crack, like so many prodigies before? She answered by becoming, at 18, the Number One player in the world, and US Open Champion at 19. A shoulder injury sidelined her, but she clawed her way back, rebuilding her game and her strength, to win the Australian Open, her third Grand Slam. On to the next challenge: clay. Always stronger on fast-playing courts, she worked hard to perfect her play on clay, learning to slide, becoming faster, more confident, more agile. Then, disaster again—the same shoulder, this time requiring potentially career-ending surgery. Would she crack, quit? She answered again by returning to the Top 10 in 2011, and the following year, to World Number One, with a stunning victory on the unforgiving clay surface of the French Open, making her a member of the most elite group in tennis, the Career Grand Slam club. The world’s highest paid female athlete, dedicated to being the best — her best — in everything she does, Maria Sharapova is, like TAG Heuer, a path-breaker who refuses limits and, no matter what, never cracks under pressure.

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AMBASSADORS

For more than 150 years, TAG Heuer has faced down every challenge, and then pushed past it. By defying the time-honored conventions of Swiss watchmaking, it has led it to ever higher levels of precision and performance. It makes its own rules, chooses its own path, never quits moving forward, never compromises, never cracks under pressure, just like its ambassadors.