TAG Heuer men’s luxury watches and women’s swiss watches make timekeeping an art.

Within the world of Swiss watches and luxury watches – well known for their quality and precision – TAG Heuer timepieces are in a class apart. Featuring the most advanced technology and unconventional design, they are much more than luxury timepieces or sports watches – they are the benchmark in watchmaking.

Indeed, TAG Heuer chronograph watches are recognised as the height of Swiss watch timekeeping accuracy. As such, the brand’s luxury sport watches are the official timekeepers of one of the world’s most prominent races, the Monaco Grand Prix. TAG Heuer is also proud to be the official partner of Oracle Team USA, winner of the America’s Cup, and cherished Formula 1 automotive manufacture McLaren – bringing together speed and timekeeping precision in perfect harmony.

In doing so, TAG Heuer combines hand craftsmanship with the best in today’s technology. Its ladies’ and men’s watches inspire innovation and excellence while upholding its rich heritage. Fully modern yet decidedly timeless, a TAG Heuer swiss watch exceeds mere aesthetics: ensuring this first-rate mechanical precision, its automatic watches boast high frequencies beginning at 21,600 vibrations per hour and climbing all the way to 360,000 vibrations per hour, as exemplified by the Calibre 360. It is not surprise, then, that a number of its automatic watch movements have earned the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

When it comes to aesthetics, TAG Heuer swiss timepieces are just as impressive. Fashioned by the field’s utmost experts, these luxury Swiss watches blend the finest materials in perfect harmony. Whether utilising the best in traditional materials – like solid gold or stainless steel, calfskin or alligator leather – or complementing them with more current, contemporary materials – like high-tech rubber and modern fabric – TAG Heuer blurs the lines of what sports watches and luxury watches truly are. Likewise, with fine brushing, black PVD finish and ruthenium treatment, the watches’ quality finishes are both sophisticated yet innovative, attractive yet ever functional.

Not to be left behind, its watches for women are the summit of discrete elegance, with its diamond watches adding a particularly soft sparkle of femininity to the iconic men’s watch models that have built TAG Heuer’s reputation: the TAG Heuer Carrera, the Aquaracer, the Monaco, the Link and the TAG Heuer Formula 1. Boasting luxury materials and clean lines, these tasteful ladies’ timepieces continue the tradition of expert craftsmanship and impressive accuracy that have shaped the brand’s DNA for more than a hundred years.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they embody the best that Swiss craftsmanship has to offer. Arrestingly beautiful yet fully dependable, finely crafted yet resolutely high-tech, strikingly contemporary yet timelessly refined: TAG Heuer gives new meaning to luxury watches for men and women.

MCLAREN THE MASTERS OF SPEED

A UNIQUE ROAD TO SUCCESS

“Life is measured in achievement, not in years alone.” Bruce McLaren

Before McLaren, F1 teams focused their resources on a single objective: winning the Formula One World Constructors' Championship.

Since McLaren, the only team to have turned itself into a road car manufacturer, won Indianapolis 500, Can Am, 24 Hours of Le Mans, and four consecutive drivers and constructors championships in Formula One, teams have had to pick up their game, and broaden their ambitions.

...LIKE TAG HEUER’S


In 1963, a 26-year-old named Bruce McLaren began building race cars in a cramped workshop in Surrey, England...

He had already made a name for himself as a driver in his native New Zealand and in the States, and the year before he won the Monaco Grand Prix. Three years later, driving a Formula One car built with his own hands and bearing his name, he won it again. Four years later, he was dead, killed in a fiery crash while testing his newest design. “Life is measured in achievement, not in years alone,” he once wrote of a fallen colleague. It is his own perfect epitaph. The legacy of his achievements is without equal in motorsports. His McLaren Technology Centre employs more than 2000 people and, along with F1 cars, manufactures the world’s most coveted supercars, and his team has more victories than any other team in Formula 1—182, including an unmatched 15 at Monaco. McLaren is even the most successful team in F1 since they started competing in F1 in 1966. It dominated the North American CanAm sports car series, with 43 wins between 1967 and 1972, won the Indy 500 three times between ’72 and ’76, and took the Le Mans 24 Hours on its first attempt, in 1995. The team’s drivers — Emerson Fittipaldi, James Hunt, Niki Lauda, Mika Hakkinen, Kimi Räikkönen, Lewis Hamilton, Fernando Alonso, Jenson Button — are household names and legends of motorsport. Two of them, Alain Prost and Ayrton Senna, form the greatest rivalry in the history of motor sports. And they, like the team they fought for, and like TAG heuer, are representatives of all that is fine in the race: courage, ambition, vision, an ability to push harder than the rest, and to never, no matter the circumstances, crack under pressure.

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