TAG Heuer men’s luxury watches and women’s swiss watches make timekeeping an art.

Within the world of Swiss watches and luxury watches – well known for their quality and precision – TAG Heuer timepieces are in a class apart. Featuring the most advanced technology and unconventional design, they are much more than luxury timepieces or sports watches – they are the benchmark in watchmaking.

Indeed, TAG Heuer chronograph watches are recognised as the height of Swiss watch timekeeping accuracy. As such, the brand’s luxury sport watches are the official timekeepers of one of the world’s most prominent races, the Monaco Grand Prix. TAG Heuer is also proud to be the official partner of Oracle Team USA, winner of the America’s Cup, and cherished Formula 1 automotive manufacture McLaren – bringing together speed and timekeeping precision in perfect harmony.

In doing so, TAG Heuer combines hand craftsmanship with the best in today’s technology. Its ladies’ and men’s watches inspire innovation and excellence while upholding its rich heritage. Fully modern yet decidedly timeless, a TAG Heuer swiss watch exceeds mere aesthetics: ensuring this first-rate mechanical precision, its automatic watches boast high frequencies beginning at 21,600 vibrations per hour and climbing all the way to 360,000 vibrations per hour, as exemplified by the Calibre 360. It is not surprise, then, that a number of its automatic watch movements have earned the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

When it comes to aesthetics, TAG Heuer swiss timepieces are just as impressive. Fashioned by the field’s utmost experts, these luxury Swiss watches blend the finest materials in perfect harmony. Whether utilising the best in traditional materials – like solid gold or stainless steel, calfskin or alligator leather – or complementing them with more current, contemporary materials – like high-tech rubber and modern fabric – TAG Heuer blurs the lines of what sports watches and luxury watches truly are. Likewise, with fine brushing, black PVD finish and ruthenium treatment, the watches’ quality finishes are both sophisticated yet innovative, attractive yet ever functional.

Not to be left behind, its watches for women are the summit of discrete elegance, with its diamond watches adding a particularly soft sparkle of femininity to the iconic men’s watch models that have built TAG Heuer’s reputation: the TAG Heuer Carrera, the Aquaracer, the Monaco, the Link and the TAG Heuer Formula 1. Boasting luxury materials and clean lines, these tasteful ladies’ timepieces continue the tradition of expert craftsmanship and impressive accuracy that have shaped the brand’s DNA for more than a hundred years.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they embody the best that Swiss craftsmanship has to offer. Arrestingly beautiful yet fully dependable, finely crafted yet resolutely high-tech, strikingly contemporary yet timelessly refined: TAG Heuer gives new meaning to luxury watches for men and women.

Monaco Twenty-Four watch

Monaco Twenty-Four

A groundbreaking prototype inspired by the endurance race cars of the 24 of Le Mans

Since Steve McQueen wore a Monaco on his wrist in his 1970 film classic, Le Mans, TAG Heuer has been linked to the historic race. With …

Since Steve McQueen wore a Monaco on his wrist in his 1970 film classic, Le Mans, TAG Heuer has been linked to the historic race. With the Monaco Twenty Four Concept Chronograph, the team looked to the technology of GT racecars for their inspiration. The result - a high-performance concept watch with extreme shock protection - is set to break records once again.

GENESIS

TAG Heuer's proud link to this historic race began 40 years ago, when their first brand ambassador, Jo Siffert, was the fastest man on the track. The first Monaco, the supporting star on Steve McQueen's wrist in Le Mans, was then the hottest watch on the circuit. Ever since, the Monaco has showcased TAG Heuer innovation and creativity in its award-winning concept versions.

The MONACO Twenty Four Concept Chronograph is inspired by the phenomenally powerful race cars – true marvels of leading edge engineering and design – that compete each June in the 24 Hours of Le Mans.

GT racecar technology was the trigger for two Monaco Twenty Four innovations, a unique tubular design and extreme shock-protected components. The powerful TAG Heuer Calibre 36 movement “floats” inside a black PVD case, suspended within a steel-tube housing very much like a race car driver’s protective cockpit cage.

The Monaco Twenty Four Concept Chronograph is a triumph of lightness and transparency, yet it looks like it could go 400 km an hour down the endurance race's fabled Mulsanne Straight.

Functions & features

The Monaco Twenty Four Concept Chronograph possesses several innovations inspired by the powerful GT racecars of Le Mans.

A high powered engine

This piece is powered by the superlative TAG Heuer Calibre 36 movement, beating at 36.000 beats/ hour, as relentlessly as the engine of a Le Mans prototype. The movement is visible from the front and through its sapphire crystal caseback.

Shock protection which mirrors a race car's cockpit cage

The Calibre 36 movement "floats" inside a black PVD case, suspended within an "energy manifold" steel-tube housing. The components inside the polished black PVD-coated case are further insulated with a shock-absorbing "composite filter" material used in aerospace and auto racing.

Racy styling

The design is taken from the iconic exterior of Steve McQueen's original square case Monaco. There is an oversize "24" at 12 o'clock and the emblematic blue and orange livery of Gulf Oil. The innovative two-part dial's semi sub-counters at 9 and 3 o'clock have "doubled" hands.