TAG Heuer men’s luxury watches and women’s swiss watches make timekeeping an art.

Within the world of Swiss watches and luxury watches – well known for their quality and precision – TAG Heuer timepieces are in a class apart. Featuring the most advanced technology and unconventional design, they are much more than luxury timepieces or sports watches – they are the benchmark in watchmaking.

Indeed, TAG Heuer chronograph watches are recognised as the height of Swiss watch timekeeping accuracy. As such, the brand’s luxury sport watches are the official timekeepers of one of the world’s most prominent races, the Monaco Grand Prix. TAG Heuer is also proud to be the official partner of Oracle Team USA, winner of the America’s Cup, and cherished Formula 1 automotive manufacture McLaren – bringing together speed and timekeeping precision in perfect harmony.

In doing so, TAG Heuer combines hand craftsmanship with the best in today’s technology. Its ladies’ and men’s watches inspire innovation and excellence while upholding its rich heritage. Fully modern yet decidedly timeless, a TAG Heuer swiss watch exceeds mere aesthetics: ensuring this first-rate mechanical precision, its automatic watches boast high frequencies beginning at 21,600 vibrations per hour and climbing all the way to 360,000 vibrations per hour, as exemplified by the Calibre 360. It is not surprise, then, that a number of its automatic watch movements have earned the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

When it comes to aesthetics, TAG Heuer swiss timepieces are just as impressive. Fashioned by the field’s utmost experts, these luxury Swiss watches blend the finest materials in perfect harmony. Whether utilising the best in traditional materials – like solid gold or stainless steel, calfskin or alligator leather – or complementing them with more current, contemporary materials – like high-tech rubber and modern fabric – TAG Heuer blurs the lines of what sports watches and luxury watches truly are. Likewise, with fine brushing, black PVD finish and ruthenium treatment, the watches’ quality finishes are both sophisticated yet innovative, attractive yet ever functional.

Not to be left behind, its watches for women are the summit of discrete elegance, with its diamond watches adding a particularly soft sparkle of femininity to the iconic men’s watch models that have built TAG Heuer’s reputation: the TAG Heuer Carrera, the Aquaracer, the Monaco, the Link and the TAG Heuer Formula 1. Boasting luxury materials and clean lines, these tasteful ladies’ timepieces continue the tradition of expert craftsmanship and impressive accuracy that have shaped the brand’s DNA for more than a hundred years.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they embody the best that Swiss craftsmanship has to offer. Arrestingly beautiful yet fully dependable, finely crafted yet resolutely high-tech, strikingly contemporary yet timelessly refined: TAG Heuer gives new meaning to luxury watches for men and women.

STEVE MCQUEEN THE REBEL

A UNIQUE ROAD TO SUCCESS

"When you’re racing, it’s life. Anything that happens before or after is just waiting."

Before Steve McQueen, the Hollywood machine only knew how to spit out heroes and villains. The movies were in colour but their codes and values were black and white—good guys, bad guys, nothing in-between.

After the reign of the blue-eyed King of Cool, the badass ruled. Movie stars have tried to master his self-assured defiance of authority and laid-back, never-crack-under-pressure macho style ever since. No one comes close.

...LIKE TAG HEUER’S

Steve Mc Queen’s legacy is timeless. More than an actor, more than a pilot, he became a legend. Like TAG Heuer, he defined himself beyond standards and never cracked under pressure.
As a young child, with a mother who couldn’t care for him, Steve McQueen moved to his uncle’s farm in Missouri. It was there that a shiny red bicycle, given to him by his uncle, awakened a love for speed and a passion for racing that was to drive his imagination for the rest of his life. His childhood from then on was a story out of Dickens, rewritten for...

the Great Depression: drifting from one broken home to another, part of a gang by 12 and living on the street by 14. He joined the circus, was remanded to youth correctional facility, and shipped out with the Marines. Then he discovered acting, and Hollywood discovered him, and for two decades, he owned the box-office, even when he turned his back on it to return to his first love—racing. Motorcycles, first—by the time of his death in 1980 he owned more than 100 vintage bikes—and then cars. He came in second place in the 12 Hours of Sebring in 1970, driving a Porsche 908/02 with a cast on his left foot from a motorcycle crash two weeks before. Later that year, he drove another Porsche in the racing film Le Mans, this time wearing a Heuer crest on his racing suit and a square-dial Heuer Monaco on his wrist. The blue-faced watch and the blue-eyed man have been linked ever since. For like TAG Heuer, Steve McQueen is a path-breaker who refused limits, a rebel who always went his own way, and, no matter what, never cracked under pressure.

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AMBASSADORS

For more than 150 years, TAG Heuer has faced down every challenge, and then pushed past it. By defying the time-honored conventions of Swiss watchmaking, it has led it to ever higher levels of precision and performance. It makes its own rules, chooses its own path, never quits moving forward, never compromises, never cracks under pressure, just like its ambassadors.