TAG Heuer men’s luxury watches and women’s swiss watches make timekeeping an art.

Within the world of Swiss watches and luxury watches – well known for their quality and precision – TAG Heuer timepieces are in a class apart. Featuring the most advanced technology and unconventional design, they are much more than luxury timepieces or sports watches – they are the benchmark in watchmaking.

Indeed, TAG Heuer chronograph watches are recognised as the height of Swiss watch timekeeping accuracy. As such, the brand’s luxury sport watches are the official timekeepers of one of the world’s most prominent races, the Monaco Grand Prix. TAG Heuer is also proud to be the official partner of Oracle Team USA, winner of the America’s Cup, and cherished Formula 1 automotive manufacture McLaren – bringing together speed and timekeeping precision in perfect harmony.

In doing so, TAG Heuer combines hand craftsmanship with the best in today’s technology. Its ladies’ and men’s watches inspire innovation and excellence while upholding its rich heritage. Fully modern yet decidedly timeless, a TAG Heuer swiss watch exceeds mere aesthetics: ensuring this first-rate mechanical precision, its automatic watches boast high frequencies beginning at 21,600 vibrations per hour and climbing all the way to 360,000 vibrations per hour, as exemplified by the Calibre 360. It is not surprise, then, that a number of its automatic watch movements have earned the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

When it comes to aesthetics, TAG Heuer swiss timepieces are just as impressive. Fashioned by the field’s utmost experts, these luxury Swiss watches blend the finest materials in perfect harmony. Whether utilising the best in traditional materials – like solid gold or stainless steel, calfskin or alligator leather – or complementing them with more current, contemporary materials – like high-tech rubber and modern fabric – TAG Heuer blurs the lines of what sports watches and luxury watches truly are. Likewise, with fine brushing, black PVD finish and ruthenium treatment, the watches’ quality finishes are both sophisticated yet innovative, attractive yet ever functional.

Not to be left behind, its watches for women are the summit of discrete elegance, with its diamond watches adding a particularly soft sparkle of femininity to the iconic men’s watch models that have built TAG Heuer’s reputation: the TAG Heuer Carrera, the Aquaracer, the Monaco, the Link and the TAG Heuer Formula 1. Boasting luxury materials and clean lines, these tasteful ladies’ timepieces continue the tradition of expert craftsmanship and impressive accuracy that have shaped the brand’s DNA for more than a hundred years.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they embody the best that Swiss craftsmanship has to offer. Arrestingly beautiful yet fully dependable, finely crafted yet resolutely high-tech, strikingly contemporary yet timelessly refined: TAG Heuer gives new meaning to luxury watches for men and women.

TAG Heuer Grand Carrera Pendulum watch

TAG Heuer Grand Carrera Pendulum

The first-ever mechanical movement without hairspring.

In 2010, TAG Heuer presents a new revolution. For the first time, the oscillator of a movement has been re-invented : TAG Heuer replace…

In 2009, TAG Heuer revolutionized the transmision principle by launching a limited edition of 150 pieces of Monaco V4, the first ever belt driven movement. In 2010, TAG Heuer presents a new revolution. For the first time, the oscillator of a movement has been re-invented : TAG Heuer replaces the traditionnal hairspring by magnets, which drive the balance wheel.

GENESIS

In the TAG HEUER PENDULUM, the traditional hairspring is replaced by an “invisible” or virtual spring derived from magnets. The device becomes a harmonic oscillator. The magnetic field, generated by means of 4 high-performance magnets and controlled in 3D through complex geometric calculations, provides the linear restoring torque necessary for the alternative oscillations of the balance wheel. The oscillating period of the TAG Heuer Pendulum Concept is resistant to changes from perturbing forces, which is what makes it an exceptionally good timekeeping device. The movement built with this revolutionary oscillator is fully mechanical and does not contain any electronics or driven actuators. The magnets generate a constant field over decades. There is no loss of amplitude and the movement’s frequency can be modulated on a very large spectrum of frequency without overburdening the power supply.

TAG Heuer Pendulum beats at 43,200/hour (6 Hertz). It requires no additional components and is based on physical magnetic properties. Housed inside a motor-sports-inspired case with designs faithful to the exclusive luxury codes of the Tag Heuer Grand CARRERA: polished and angled edges, curved and facetted horns on both sides of black titanium coated steel case.

The special dial aperture at 9 o’clock allows to admire the beating heart of the TAG HEUER PENDULUM avant-garde movement.

Functions & features

TAG Heuer Pendulum concept: a radical "out of the box" rethink of mechanical time regulation design and performance.

Manual rewinding movement
TAG Heuer pendulum balance wheel with 3 arms
Magnetic field generated by means of 4 high-performance magnets (provides the linear restoring torque necessary for the alternative oscillations of the balance wheel)