TAG Heuer men’s luxury watches and women’s swiss watches make timekeeping an art.

Within the world of Swiss watches and luxury watches – well known for their quality and precision – TAG Heuer timepieces are in a class apart. Featuring the most advanced technology and unconventional design, they are much more than luxury timepieces or sports watches – they are the benchmark in watchmaking.

Indeed, TAG Heuer chronograph watches are recognised as the height of Swiss watch timekeeping accuracy. As such, the brand’s luxury sport watches are the official timekeepers of one of the world’s most prominent races, the Monaco Grand Prix. TAG Heuer is also proud to be the official partner of Oracle Team USA, winner of the America’s Cup, and cherished Formula 1 automotive manufacture McLaren – bringing together speed and timekeeping precision in perfect harmony.

In doing so, TAG Heuer combines hand craftsmanship with the best in today’s technology. Its ladies’ and men’s watches inspire innovation and excellence while upholding its rich heritage. Fully modern yet decidedly timeless, a TAG Heuer swiss watch exceeds mere aesthetics: ensuring this first-rate mechanical precision, its automatic watches boast high frequencies beginning at 21,600 vibrations per hour and climbing all the way to 360,000 vibrations per hour, as exemplified by the Calibre 360. It is not surprise, then, that a number of its automatic watch movements have earned the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

When it comes to aesthetics, TAG Heuer swiss timepieces are just as impressive. Fashioned by the field’s utmost experts, these luxury Swiss watches blend the finest materials in perfect harmony. Whether utilising the best in traditional materials – like solid gold or stainless steel, calfskin or alligator leather – or complementing them with more current, contemporary materials – like high-tech rubber and modern fabric – TAG Heuer blurs the lines of what sports watches and luxury watches truly are. Likewise, with fine brushing, black PVD finish and ruthenium treatment, the watches’ quality finishes are both sophisticated yet innovative, attractive yet ever functional.

Not to be left behind, its watches for women are the summit of discrete elegance, with its diamond watches adding a particularly soft sparkle of femininity to the iconic men’s watch models that have built TAG Heuer’s reputation: the TAG Heuer Carrera, the Aquaracer, the Monaco, the Link and the TAG Heuer Formula 1. Boasting luxury materials and clean lines, these tasteful ladies’ timepieces continue the tradition of expert craftsmanship and impressive accuracy that have shaped the brand’s DNA for more than a hundred years.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they embody the best that Swiss craftsmanship has to offer. Arrestingly beautiful yet fully dependable, finely crafted yet resolutely high-tech, strikingly contemporary yet timelessly refined: TAG Heuer gives new meaning to luxury watches for men and women.


The First Step To Ultimate Accuracy

Conceived, developed and manufactured in-house in the company’s R&D lab in La Chaux-de-Fonds, Switzerland, the MIKROGIRDER is the fastest mechanical regulator ever crafted and tested. Overturning three centuries of watchmaking convention in the way mechanical energy is generated, stored and regulated, the MIKROGIRDER opens a promising new era in watchmaking, with potentially powerful and energy-sparing new movements precise to ever-smaller fractions of time.

 

Accurate to an unprecedented 5/10,000 of a second, the MIKROGIRDER is a completely new regulator system — a coupling beam/girder and excitatory beam/girder system working with a linear oscillator (versus a spiral shape in a classical hairspring) that vibrates isochronously at a very small angle, as opposed to a traditional watch, which vibrates at an angle of up to 320 degrees.

 

The advantages are numerous. In a classic spiral hairspring system, the effect of gravity due to mass is a dominant issue. With the MIKROGIRDER, the problem no longer even exists. There is no loss of amplitude and the movement’s frequency can be modulated on a very large spectrum of frequency without overburdening the power supply. The result is a significant increase in precision (division of time) and performance (frequency accuracy and stability). The MIKROGIRDER energy performance will enable TAG Heuer chronographs to attain ultra-high frequencies never before dreamed possible. Ten patents are pending on this breakthrough.