TAG Heuer men’s luxury watches and women’s swiss watches make timekeeping an art.

Within the world of Swiss watches and luxury watches – well known for their quality and precision – TAG Heuer timepieces are in a class apart. Featuring the most advanced technology and unconventional design, they are much more than luxury timepieces or sports watches – they are the benchmark in watchmaking.

Indeed, TAG Heuer chronograph watches are recognised as the height of Swiss watch timekeeping accuracy. As such, the brand’s luxury sport watches are the official timekeepers of one of the world’s most prominent races, the Monaco Grand Prix. TAG Heuer is also proud to be the official partner of Oracle Team USA, winner of the America’s Cup, and cherished Formula 1 automotive manufacture McLaren – bringing together speed and timekeeping precision in perfect harmony.

In doing so, TAG Heuer combines hand craftsmanship with the best in today’s technology. Its ladies’ and men’s watches inspire innovation and excellence while upholding its rich heritage. Fully modern yet decidedly timeless, a TAG Heuer swiss watch exceeds mere aesthetics: ensuring this first-rate mechanical precision, its automatic watches boast high frequencies beginning at 21,600 vibrations per hour and climbing all the way to 360,000 vibrations per hour, as exemplified by the Calibre 360. It is not surprise, then, that a number of its automatic watch movements have earned the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

When it comes to aesthetics, TAG Heuer swiss timepieces are just as impressive. Fashioned by the field’s utmost experts, these luxury Swiss watches blend the finest materials in perfect harmony. Whether utilising the best in traditional materials – like solid gold or stainless steel, calfskin or alligator leather – or complementing them with more current, contemporary materials – like high-tech rubber and modern fabric – TAG Heuer blurs the lines of what sports watches and luxury watches truly are. Likewise, with fine brushing, black PVD finish and ruthenium treatment, the watches’ quality finishes are both sophisticated yet innovative, attractive yet ever functional.

Not to be left behind, its watches for women are the summit of discrete elegance, with its diamond watches adding a particularly soft sparkle of femininity to the iconic men’s watch models that have built TAG Heuer’s reputation: the TAG Heuer Carrera, the Aquaracer, the Monaco, the Link and the TAG Heuer Formula 1. Boasting luxury materials and clean lines, these tasteful ladies’ timepieces continue the tradition of expert craftsmanship and impressive accuracy that have shaped the brand’s DNA for more than a hundred years.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they embody the best that Swiss craftsmanship has to offer. Arrestingly beautiful yet fully dependable, finely crafted yet resolutely high-tech, strikingly contemporary yet timelessly refined: TAG Heuer gives new meaning to luxury watches for men and women.

28 Apr. Cristiano Ronaldo joins TAG Heuer

Two-time Ballon d’Or winner and football superstar joins the Swiss pioneering watch brand’s star team of sports & celebrity ambassadors

Chaux de Fonds, April 22nd, 2014 —TAG Heuer, the world leader in prestigious and high-end chronographs, is proud to announce the signing of football superstar Cristiano Ronaldo to a long-term partnership as a TAG Heuer Brand Ambassador.

Two-time Ballon d’Or winner, Real Madrid forward and Captain of the Portugal team for the coming World Cup in Brazil, Cristiano Ronaldo joins an illustrious roster of TAG Heuer sports stars and celebrities that includes film actors Cameron Diaz, WTA tennis champion Maria Sharapova, Formula One World Champion Jenson Button, World Rally Champion Sébastien Ogier and the entire crew of 2013 America’s Cup winner Oracle Team USA. Past members have included actors Brad Pitt and Uma Thurman, golfing great Tiger Woods, and the most legendary names in the history of Formula One, from Ayrton Senna to Kimi Räikkönen, Fernando Alonso, Sebastian Vettel and Lewis Hamilton.

“TAG Heuer is by far the best at what it does,” said Cristiano Ronaldo, “and has been for more than 150 years. No other luxury brand has such strong ties to the highest levels of sports. It is incredibly glamorous yet also so unconventional, and we share exactly the same determination: to totally change the game, push the limits and make our own rules. It is a great honor to be a part of such a powerful and pioneering legacy.”

“Every TAG Heuer creation celebrates intense life in the contemporary arena, and no individual represents this more powerfully than Cristiano,” said TAG Heuer CEO Stéphane Linder. “Like TAG Heuer, Cristiano demands perfection and pushes himself harder than anyone in his domain. This is the first time we enter the world of football, and it's a perfect fit to do that with Cristiano, opening a new trend and a new way to engage with our fans. Sports is part of our tradition because we share the same values: self motivation and discipline, pushing one's limit, never giving up. We’ve been in the sports world since signing on as official chronograph of the 1920 Olympic Games. We started timing ski events in 1928, Formula One and regatta racing in the 1970s. Adding football alongside our longstanding link to motorsports, especially with its number 1 icon and most powerful player, is incredibly exciting.”

Né sur l'île de Madère en 1985, Cristiano Ronaldo dos Santos Aveiro de son vrai nom (plus simplement Cristiano Ronaldo ou CR7) a d'abord été professionnel dans son Portugal natal avant de rejoindre Manchester United en 2003, où il a marqué plus de 100 buts en 6 ans. Lorsqu'il a signé avec le prestigieux Real Madrid en 2009, il est devenu le footballeur le plus cher de l'histoire, et son contrat actuel en fait le joueur le mieux payé au monde. Plus grand buteur portugais de tous les temps et premier joueur du championnat européen à avoir atteint 40 buts en une saison deux années de suite, il a marqué un total impressionnant de 69 buts en 59 matchs en 2013, ce qui lui a valu son deuxième Ballon d'Or en janvier 2014. Plusieurs fois vainqueur de coupes et de championnats nationaux au Portugal, en Angleterre et en Espagne, lauréat de la Champions League en 2008, Ronaldo élève sans cesse son niveau de jeu et devrait ainsi continuer à battre des records ces prochaines années.

Cristiano Ronaldo et TAG Heuer Changer les règles. Bouleverser le jeu.