TAG Heuer men’s luxury watches and women’s swiss watches make timekeeping an art.

Within the world of Swiss watches and luxury watches – well known for their quality and precision – TAG Heuer timepieces are in a class apart. Featuring the most advanced technology and unconventional design, they are much more than luxury timepieces or sports watches – they are the benchmark in watchmaking.

Indeed, TAG Heuer chronograph watches are recognised as the height of Swiss watch timekeeping accuracy. As such, the brand’s luxury sport watches are the official timekeepers of one of the world’s most prominent races, the Monaco Grand Prix. TAG Heuer is also proud to be the official partner of Oracle Team USA, winner of the America’s Cup, and cherished Formula 1 automotive manufacture McLaren – bringing together speed and timekeeping precision in perfect harmony.

In doing so, TAG Heuer combines hand craftsmanship with the best in today’s technology. Its ladies’ and men’s watches inspire innovation and excellence while upholding its rich heritage. Fully modern yet decidedly timeless, a TAG Heuer swiss watch exceeds mere aesthetics: ensuring this first-rate mechanical precision, its automatic watches boast high frequencies beginning at 21,600 vibrations per hour and climbing all the way to 360,000 vibrations per hour, as exemplified by the Calibre 360. It is not surprise, then, that a number of its automatic watch movements have earned the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

When it comes to aesthetics, TAG Heuer swiss timepieces are just as impressive. Fashioned by the field’s utmost experts, these luxury Swiss watches blend the finest materials in perfect harmony. Whether utilising the best in traditional materials – like solid gold or stainless steel, calfskin or alligator leather – or complementing them with more current, contemporary materials – like high-tech rubber and modern fabric – TAG Heuer blurs the lines of what sports watches and luxury watches truly are. Likewise, with fine brushing, black PVD finish and ruthenium treatment, the watches’ quality finishes are both sophisticated yet innovative, attractive yet ever functional.

Not to be left behind, its watches for women are the summit of discrete elegance, with its diamond watches adding a particularly soft sparkle of femininity to the iconic men’s watch models that have built TAG Heuer’s reputation: the TAG Heuer Carrera, the Aquaracer, the Monaco, the Link and the TAG Heuer Formula 1. Boasting luxury materials and clean lines, these tasteful ladies’ timepieces continue the tradition of expert craftsmanship and impressive accuracy that have shaped the brand’s DNA for more than a hundred years.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they embody the best that Swiss craftsmanship has to offer. Arrestingly beautiful yet fully dependable, finely crafted yet resolutely high-tech, strikingly contemporary yet timelessly refined: TAG Heuer gives new meaning to luxury watches for men and women.

13 Jun. Hat Trick for TAG Heuer in Le Mans 24 and Canada F1 GP

Just 2 weeks after "Painting Monaco in TAG Heuer" for the Formula 1 GP as Official Partner of the Monaco GP and being appointed as the Official Chronograph of Indy 500 for the 100 years of the mythical US race, TAG Heuer scores another magical and epic Hat Trick with its racing partners and drivers this week-end at Le Mans 24 and Canadian F1 GP.

For the 79th edition of the historic Le Mans race, TAG Heuer was once again Official Partner for watches, eyewear and timekeeping solutions of Audi Sport. The German racecar team put the victories record higher, with now an unrivalled 10 victories in Le Mans in the last 12 editions. This year was very special for TAG Heuer - a swiss company - as with the swiss driver Marcel Fässler on the podium together with his Audi Sport team mates Benoit Treluyer and André Lotterer, TAG Heuer will be forever associated with the first ever swiss driver winning the Le Mans 24. Marcel alongside with Benoit and André proudly wore his TAG Heuer CARRERA mechanical chronograph on the podium. Audi Sport flies TAG Heuer colours on its racing cars and drivers’ suits at Le Mans and in all 2011 Intercontinental Le Mans Cup endurance races. Team drivers wear and promote TAG Heuer CARRERA Day-Date chronographs and managers wear TAG Heuer Grand CARRERA chronographs. The team uses TAG Heuer’s timekeeping technology during private testing sessions. TAG Heuer also equips Audi Sport drivers with TAG Heuer sharp driving enhancing Panorama Night Vision glasses.

TAG Heuer also won the LMP2 category thanks to Greaves Motorsport and their drivers Karim Ojjeh, Tom Kimber-Smith and rising star Olivier Lombard. Tim Greaves, the Team Principal and Owner is also famous for the premium Bruichladdich whisky he produces on the isle of Islay in Sotland. TAG Heuer has been proudly partnering with Karim Ojjeh and his teams over the past 5 years.

The classic endurance race took place June 11-12, 2011, the same weekend that TAG Heuer’s partner Vodafone McLaren Mercedes was winning at the Canadian Grand Prix, during an epic race : under heavy rain and after 6 pit stops, Jenson Button came back from last position to overtake S. Vettel in the very last lap !

“What a great way to cap our 150 Years of Motor-Racing celebrations, with a third straight trophy at Le Mans, and Jenson's amazing victory in Canada” said CEO of TAG Heuer, Jean-Christophe Babin, from Le Mans where he was hosting 40 VIP retailers and media guests from all over the world. “Our partnerships with Audi Sport, Team Greaves and Vodafone McLaren epitomizes what is unique about our brand heritage — the closest ties to motor sports and car manufacturing in the watchmaking industry, and a relentless focus of every ounce of energy and know-how on one goal : being the best.”

Jenson Button was proudly wearing its Carrera 1887 on the podium.

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