TAG Heuer men’s luxury watches and women’s swiss watches make timekeeping an art.

Within the world of Swiss watches and luxury watches – well known for their quality and precision – TAG Heuer timepieces are in a class apart. Featuring the most advanced technology and unconventional design, they are much more than luxury timepieces or sports watches – they are the benchmark in watchmaking.

Indeed, TAG Heuer chronograph watches are recognised as the height of Swiss watch timekeeping accuracy. As such, the brand’s luxury sport watches are the official timekeepers of one of the world’s most prominent races, the Monaco Grand Prix. TAG Heuer is also proud to be the official partner of Oracle Team USA, winner of the America’s Cup, and cherished Formula 1 automotive manufacture McLaren – bringing together speed and timekeeping precision in perfect harmony.

In doing so, TAG Heuer combines hand craftsmanship with the best in today’s technology. Its ladies’ and men’s watches inspire innovation and excellence while upholding its rich heritage. Fully modern yet decidedly timeless, a TAG Heuer swiss watch exceeds mere aesthetics: ensuring this first-rate mechanical precision, its automatic watches boast high frequencies beginning at 21,600 vibrations per hour and climbing all the way to 360,000 vibrations per hour, as exemplified by the Calibre 360. It is not surprise, then, that a number of its automatic watch movements have earned the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

When it comes to aesthetics, TAG Heuer swiss timepieces are just as impressive. Fashioned by the field’s utmost experts, these luxury Swiss watches blend the finest materials in perfect harmony. Whether utilising the best in traditional materials – like solid gold or stainless steel, calfskin or alligator leather – or complementing them with more current, contemporary materials – like high-tech rubber and modern fabric – TAG Heuer blurs the lines of what sports watches and luxury watches truly are. Likewise, with fine brushing, black PVD finish and ruthenium treatment, the watches’ quality finishes are both sophisticated yet innovative, attractive yet ever functional.

Not to be left behind, its watches for women are the summit of discrete elegance, with its diamond watches adding a particularly soft sparkle of femininity to the iconic men’s watch models that have built TAG Heuer’s reputation: the TAG Heuer Carrera, the Aquaracer, the Monaco, the Link and the TAG Heuer Formula 1. Boasting luxury materials and clean lines, these tasteful ladies’ timepieces continue the tradition of expert craftsmanship and impressive accuracy that have shaped the brand’s DNA for more than a hundred years.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they embody the best that Swiss craftsmanship has to offer. Arrestingly beautiful yet fully dependable, finely crafted yet resolutely high-tech, strikingly contemporary yet timelessly refined: TAG Heuer gives new meaning to luxury watches for men and women.

18 Apr. La Maison TAG Heuer Touring Museum continues its epic journey in Shanghai.

First stop : Shanghai, Gran Gateway mall.

Shanghai, 18 April 2014

Jenson Button was present to officiate the opening of La Maison in China, the traveling version of the famous TAG Heuer 360 Museum in La Chaux-de-Fonds, Switzerland. And the magic recipe worked again...... Gran Gateway Mall was crowded, TAG Heuer made the buzz !

Jenson Button could enjoy a short watchmaking lesson with Marko Maekinen, TAG Heuer Haute Horlogerie watchmaker.

As Jack Heuer puts it, “Each of the pieces in this show is a precious member of my family. From the oldest stopwatch to the newest chronograph, they show who we are and what we’re made of. I am delighted that the whole world will finally have the opportunity to see and share this with us, to know us by our proudest achievements, most breathtaking creations, and most intense moments.”

Apart from the historical timpeieces on display, one of the main highlights of the event was the stunning La Maison set-up itself. The structures came in 75 crates and took the team 3 nights to set up each element, all crafted with accuracy and precision. Each layout was intertwined to form a delicate lattice which could be seen from the aerial view of the exhibition.

The event ended on a high with a typical Chinese performance Lion dance as well as DJ Naomi. La Maison TAG Heuer which began its epic journey in Kuala Lumpur last February, is now in Shanghai, soon in Beijing ! Its next port of call will be Busan-Korea, Hong-Kong... before crossing the Pacific to live the American dream in Houston, Philadelphia, Miami and Dallas.

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