TAG Heuer men’s luxury watches and women’s swiss watches make timekeeping an art.

Within the world of Swiss watches and luxury watches – well known for their quality and precision – TAG Heuer timepieces are in a class apart. Featuring the most advanced technology and unconventional design, they are much more than luxury timepieces or sports watches – they are the benchmark in watchmaking.

Indeed, TAG Heuer chronograph watches are recognised as the height of Swiss watch timekeeping accuracy. As such, the brand’s luxury sport watches are the official timekeepers of one of the world’s most prominent races, the Monaco Grand Prix. TAG Heuer is also proud to be the official partner of Oracle Team USA, winner of the America’s Cup, and cherished Formula 1 automotive manufacture McLaren – bringing together speed and timekeeping precision in perfect harmony.

In doing so, TAG Heuer combines hand craftsmanship with the best in today’s technology. Its ladies’ and men’s watches inspire innovation and excellence while upholding its rich heritage. Fully modern yet decidedly timeless, a TAG Heuer swiss watch exceeds mere aesthetics: ensuring this first-rate mechanical precision, its automatic watches boast high frequencies beginning at 21,600 vibrations per hour and climbing all the way to 360,000 vibrations per hour, as exemplified by the Calibre 360. It is not surprise, then, that a number of its automatic watch movements have earned the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

When it comes to aesthetics, TAG Heuer swiss timepieces are just as impressive. Fashioned by the field’s utmost experts, these luxury Swiss watches blend the finest materials in perfect harmony. Whether utilising the best in traditional materials – like solid gold or stainless steel, calfskin or alligator leather – or complementing them with more current, contemporary materials – like high-tech rubber and modern fabric – TAG Heuer blurs the lines of what sports watches and luxury watches truly are. Likewise, with fine brushing, black PVD finish and ruthenium treatment, the watches’ quality finishes are both sophisticated yet innovative, attractive yet ever functional.

Not to be left behind, its watches for women are the summit of discrete elegance, with its diamond watches adding a particularly soft sparkle of femininity to the iconic men’s watch models that have built TAG Heuer’s reputation: the TAG Heuer Carrera, the Aquaracer, the Monaco, the Link and the TAG Heuer Formula 1. Boasting luxury materials and clean lines, these tasteful ladies’ timepieces continue the tradition of expert craftsmanship and impressive accuracy that have shaped the brand’s DNA for more than a hundred years.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they embody the best that Swiss craftsmanship has to offer. Arrestingly beautiful yet fully dependable, finely crafted yet resolutely high-tech, strikingly contemporary yet timelessly refined: TAG Heuer gives new meaning to luxury watches for men and women.

30 Apr. MARIA SHARAPOVA & KEI NISHIKORI WIN THE CLAY-COURTS OF STUTTGART & BARCELONA!

Great weekend for TAG Heuer Ambassadors ! Tennis superstar Maria Sharapova won her third Stuttgart final & Japanese tennis star Kei Nishikori won the first clay-court title of his career!

Maria Sharapova defeated Ana Ivanovic 3-6, 6-4, 6-1 to claim her 30th career title and first title of the season. "That was a tough bit of work" said the four-time Grand Slam winner. The Russian is returning to her best form after recovering from a recurrent should injury. “I had quite a slow beginning to the year, but me and my team have been working hard to get in the position to win titles again, and I’m so happy to be able to do it in Stuttgart.” During the trophy ceremony, Maria Sharapova was wearing her stunning Carrera Calibre 5.

Japanese tennis star, Kei Nishikori, sealed his fifth carreer ATP title and first on clay-court Sunday with a 6-2, 6-2 win over Colombian Santiago Girarldo to claim the Barcelona Open. He became the first non-spanish to win this event since 2002 !

"It is not easy to win this title with all the Spanish players that play here. It is one of the most difficult ATP 500 tournaments and I'm very happy to win" said Kei Nishikori. At his wrist during the entire match his TAG Heuer Professional Sports Watch.

The Barcelona Open is his second title this year after winning in Memphis. Nishikori said he hopes his maiden win on clay will carry over to upcoming tournaments and the French Open. "There are three big tournaments coming up in Madrid, Rome and Roland Garros so I hope I can do well and increase my (ranking) points. My next goal is to get to the top 10". During the trophy ceremony, Nishikori was wearing TAG Heuer Aquaracer Air-K, a japan limited model designed for him.

Discover the TAG Heuer Carrera Calibre 5