TAG Heuer men’s luxury watches and women’s swiss watches make timekeeping an art.

Within the world of Swiss watches and luxury watches – well known for their quality and precision – TAG Heuer timepieces are in a class apart. Featuring the most advanced technology and unconventional design, they are much more than luxury timepieces or sports watches – they are the benchmark in watchmaking.

Indeed, TAG Heuer chronograph watches are recognised as the height of Swiss watch timekeeping accuracy. As such, the brand’s luxury sport watches are the official timekeepers of one of the world’s most prominent races, the Monaco Grand Prix. TAG Heuer is also proud to be the official partner of Oracle Team USA, winner of the America’s Cup, and cherished Formula 1 automotive manufacture McLaren – bringing together speed and timekeeping precision in perfect harmony.

In doing so, TAG Heuer combines hand craftsmanship with the best in today’s technology. Its ladies’ and men’s watches inspire innovation and excellence while upholding its rich heritage. Fully modern yet decidedly timeless, a TAG Heuer swiss watch exceeds mere aesthetics: ensuring this first-rate mechanical precision, its automatic watches boast high frequencies beginning at 21,600 vibrations per hour and climbing all the way to 360,000 vibrations per hour, as exemplified by the Calibre 360. It is not surprise, then, that a number of its automatic watch movements have earned the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

When it comes to aesthetics, TAG Heuer swiss timepieces are just as impressive. Fashioned by the field’s utmost experts, these luxury Swiss watches blend the finest materials in perfect harmony. Whether utilising the best in traditional materials – like solid gold or stainless steel, calfskin or alligator leather – or complementing them with more current, contemporary materials – like high-tech rubber and modern fabric – TAG Heuer blurs the lines of what sports watches and luxury watches truly are. Likewise, with fine brushing, black PVD finish and ruthenium treatment, the watches’ quality finishes are both sophisticated yet innovative, attractive yet ever functional.

Not to be left behind, its watches for women are the summit of discrete elegance, with its diamond watches adding a particularly soft sparkle of femininity to the iconic men’s watch models that have built TAG Heuer’s reputation: the TAG Heuer Carrera, the Aquaracer, the Monaco, the Link and the TAG Heuer Formula 1. Boasting luxury materials and clean lines, these tasteful ladies’ timepieces continue the tradition of expert craftsmanship and impressive accuracy that have shaped the brand’s DNA for more than a hundred years.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they embody the best that Swiss craftsmanship has to offer. Arrestingly beautiful yet fully dependable, finely crafted yet resolutely high-tech, strikingly contemporary yet timelessly refined: TAG Heuer gives new meaning to luxury watches for men and women.

25 Sep. ORACLE TEAM USA WINNER OF THE 34TH AMERICA’S CUP

THE COMEBACK CREW!
TAG HEUER PAYS TRIBUTE TO THE DARING SPIRIT & COMPETITIVE DRIVE OF A GREAT CHAMPION ORACLE TEAM USA WINNER OF THE 34TH AMERICA’S CUP

SAN FRANCISCO - TAG Heuer congratulates its Official Partner, ORACLE TEAM USA, for its thrilling come-from-behind victory in the winner-take-all final of the 34th America’s Cup on Wednesday.

“We are extremely proud of every member of this extraordinary crew and every component on this incredible boat,” said Stéphane Linder, TAG Heuer CEO and President, after Monday’s race in San Francisco Bay. “ORACLE TEAM USA showed amazing drive and guts, overcoming incredible adversity--losing boat one, getting docked two races and having to give up their star wing trimmer, but they kept their nerve, worked harder, and plowed on. And they pulled it off. It was a great and glorious moment, unprecedented in the world of competitive sailing, and we are very grateful to have been a part of it.”

Down an seemingly insurmountable 8-1 in the best-of-17 regatta, ORACLE TEAM USA won an astounding eight back-to-back races with Emirates Team New Zealand to pull off the greatest and most courageous comeback in the history of competitive sailing.

“To keep your focus and stay confident under such intense conditions and against such incredible odds is a remarkable demonstration of mental force and commitment,” said Linder. “These men are true exemplars of performance and audacity at the highest level. We couldn’t have hoped for a better representative of TAG Heuer's DNA and values.”

The crew, led by helmsman Jimmy Spithill, at 34 the youngest skipper in America’s Cup history, refused to surrender and successfully fought off eight match points by aggressively taking early leads and pushing their foiling AC72 to its fastest recorded speeds in the regatta.

In adverse weather -- racing has been postponed several times in the last week because of winds exceeding the pre-established limits -- Spithill, along with ORACLE TEAM USA tactician, Ben Ainslie, and strategist, Tom Slingsby, were able to quickly analyze the varying conditions and decide on tactics quickly in part thanks to the onboard connectivity equipment and ultra-innovative and intelligent smartwatches co-invented by the R&D departments of TAG Heuer and ORACLE TEAM USA. The embedded system uses special editions of the Aquaracer 500M Calibre 72 Countdown chronograph. Customized for each sailor’s specific tasks and wirelessly linked directly to the boat’s computers, the extremely resilient and waterproof Aquaracers (impact resistant to 5,000 G) gave the crew constantly updated information on how the boat and its sails were behaving, including boat speed, foil balance, sail pressure, true wind speed, true wind direction and true wind angle.

“This has been a great learning experience,” said Linder. “Together with ORACLE TEAM USA -- a group of dedicated we’ve put together something that has the potential to change the face of competitive sailing. It’s a first for sailing and a first for Swiss watchmaking. We can’t wait to get back to the labs -- and then back out on the water.”