TAG Heuer men’s luxury watches and women’s swiss watches make timekeeping an art.

Within the world of Swiss watches and luxury watches – well known for their quality and precision – TAG Heuer timepieces are in a class apart. Featuring the most advanced technology and unconventional design, they are much more than luxury timepieces or sports watches – they are the benchmark in watchmaking.

Indeed, TAG Heuer chronograph watches are recognised as the height of Swiss watch timekeeping accuracy. As such, the brand’s luxury sport watches are the official timekeepers of one of the world’s most prominent races, the Monaco Grand Prix. TAG Heuer is also proud to be the official partner of Oracle Team USA, winner of the America’s Cup, and cherished Formula 1 automotive manufacture McLaren – bringing together speed and timekeeping precision in perfect harmony.

In doing so, TAG Heuer combines hand craftsmanship with the best in today’s technology. Its ladies’ and men’s watches inspire innovation and excellence while upholding its rich heritage. Fully modern yet decidedly timeless, a TAG Heuer swiss watch exceeds mere aesthetics: ensuring this first-rate mechanical precision, its automatic watches boast high frequencies beginning at 21,600 vibrations per hour and climbing all the way to 360,000 vibrations per hour, as exemplified by the Calibre 360. It is not surprise, then, that a number of its automatic watch movements have earned the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

When it comes to aesthetics, TAG Heuer swiss timepieces are just as impressive. Fashioned by the field’s utmost experts, these luxury Swiss watches blend the finest materials in perfect harmony. Whether utilising the best in traditional materials – like solid gold or stainless steel, calfskin or alligator leather – or complementing them with more current, contemporary materials – like high-tech rubber and modern fabric – TAG Heuer blurs the lines of what sports watches and luxury watches truly are. Likewise, with fine brushing, black PVD finish and ruthenium treatment, the watches’ quality finishes are both sophisticated yet innovative, attractive yet ever functional.

Not to be left behind, its watches for women are the summit of discrete elegance, with its diamond watches adding a particularly soft sparkle of femininity to the iconic men’s watch models that have built TAG Heuer’s reputation: the TAG Heuer Carrera, the Aquaracer, the Monaco, the Link and the TAG Heuer Formula 1. Boasting luxury materials and clean lines, these tasteful ladies’ timepieces continue the tradition of expert craftsmanship and impressive accuracy that have shaped the brand’s DNA for more than a hundred years.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they embody the best that Swiss craftsmanship has to offer. Arrestingly beautiful yet fully dependable, finely crafted yet resolutely high-tech, strikingly contemporary yet timelessly refined: TAG Heuer gives new meaning to luxury watches for men and women.

29 May. SPORT AND GLAMOUR FOR TAG HEUER IN MONACO

The Swiss Watchmaking Legend caps its "150 Years of Motor Racing"
Celebrations with a star-studded Monaco GP Weekend

TAG Heuer turned the glittering city-state of Monaco into its own private. Principality last weekend when it hosted a dazzling series of celebrity events centered around the most glamorous date on the international motor-racing circuit — the famous Monaco Grand Prix.

The TAG Heuer events, which were attended by a dizzying array of royalty, F1 stars and celebrities, were held to showcase the Swiss brand’s “150 Years of Motor Racing” celebrations and its new Official Partner, Official Watch and Official Eyewear of the Monaco Grand Prix, the world’s most glamorous race organized by Automobile Club de Monaco (ACM).

The festivities kicked off Friday, May 27th at the Amber Lounge Fashion Show, a star-studded charity event held at the stunning poolside venue at Le Meridien Beach Plaza Hotel in Monaco under the high patronage of H.S.H Prince Albert II. The hottest night-time ticket of the Monaco GP weekend saw F1 race drivers and the ladies of F1 team up with top fashion models to showcase eveningwear by British designer Matthew Williamson and the latest in high-fashion timepieces by TAG Heuer. Among the F1 drivers on the catwalk were Felipe Massa, Vitaly Petrov, Adrian Sutil, Paul di Resta, Jaime Alguersuari, Nico Rosberg, Jerome d‘Ambrosio, Heikki Kovalainen, Sergio Perez and Vitantonio Liuzzi.

Presented by BBC’s Jake Humphrey and overseen by H.S.H Prince Albert de Monaco’s bride-to-be Charlene Wittstock, the charity event raises funds and awareness for the Special Olympics. A highlight of the evening was a special auction of two exclusive TAG Heuer watches: a TAG Heuer Formula 1 Lady Steel & Ceramic Chronograph with Diamond dial and diamond bezel, and a McQueen Monaco Chronograph with the iconic blue dial of the original worn by the actor in the classic 1970 race film, Le Mans. Both timepieces have been especially emblazoned with ACM logo for the occasion giving them a unique flair compared to collections available in Boutiques. The Monaco reached the tremendous price of EURO 22’000.- at the auction and the TAG Heuer Formula 1 Lady Euro 16’000.-. The Amber Lounge After Party extended late into the night to a special performance by R&B pop Taio Cruz on the beach of the Meridien Beach Plaza Hotel.

Over the week-end, TAG Heuer gave an exclusive tour of the paddocks and hosted special interview sessions with Jack Heuer, Alain Prost, and Jenson Button.

The race itself was a fitting backdrop for the exciting launch of three new chronographs in TAG Heuer’s iconic Monaco model: the Monaco V4 Rose Gold, the Monaco V4 Titanium and the single-piece creation, Monaco Mikrograph. The celebrated watch line, started by Jack Heuer in 1969, is, like the Grand Prix from whence it gets its name, synonymous with sporting glamour the world over.

The one-off Monaco Mikrograph will make a return visit to Monaco on September 22 for the Only Watch charity auction. The unique timepiece will be donated for auction at the charity event, which supports research into Duchenne Muscular Dystrophy.

As the Official Watch and Eyewear of the Monaco Grand Prix, TAG Heuer was visible everywhere on TV : through TAG Heuer flags prominently displayed on bridges and trackside, through our TVC on giant screens and through a special starting-grid event showcasing the famous Formula One “grid girls”. At the start of the race, the 24 stunning women will hold up boards bearing the racecar drivers’ names while wearing Formula 1 Lady Steel and Ceramic watches, TAG Heuer Avant-Garde eyewear and specially designed TAG Heuer mini-dresses inspired by Steve McQueen’s racing suit in the movie Le Mans.

Even Sebastian Vettel - who won the race - was impressed!

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