TAG Heuer men’s luxury watches and women’s swiss watches make timekeeping an art.

Within the world of Swiss watches and luxury watches – well known for their quality and precision – TAG Heuer timepieces are in a class apart. Featuring the most advanced technology and unconventional design, they are much more than luxury timepieces or sports watches – they are the benchmark in watchmaking.

Indeed, TAG Heuer chronograph watches are recognised as the height of Swiss watch timekeeping accuracy. As such, the brand’s luxury sport watches are the official timekeepers of one of the world’s most prominent races, the Monaco Grand Prix. TAG Heuer is also proud to be the official partner of Oracle Team USA, winner of the America’s Cup, and cherished Formula 1 automotive manufacture McLaren – bringing together speed and timekeeping precision in perfect harmony.

In doing so, TAG Heuer combines hand craftsmanship with the best in today’s technology. Its ladies’ and men’s watches inspire innovation and excellence while upholding its rich heritage. Fully modern yet decidedly timeless, a TAG Heuer swiss watch exceeds mere aesthetics: ensuring this first-rate mechanical precision, its automatic watches boast high frequencies beginning at 21,600 vibrations per hour and climbing all the way to 360,000 vibrations per hour, as exemplified by the Calibre 360. It is not surprise, then, that a number of its automatic watch movements have earned the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

When it comes to aesthetics, TAG Heuer swiss timepieces are just as impressive. Fashioned by the field’s utmost experts, these luxury Swiss watches blend the finest materials in perfect harmony. Whether utilising the best in traditional materials – like solid gold or stainless steel, calfskin or alligator leather – or complementing them with more current, contemporary materials – like high-tech rubber and modern fabric – TAG Heuer blurs the lines of what sports watches and luxury watches truly are. Likewise, with fine brushing, black PVD finish and ruthenium treatment, the watches’ quality finishes are both sophisticated yet innovative, attractive yet ever functional.

Not to be left behind, its watches for women are the summit of discrete elegance, with its diamond watches adding a particularly soft sparkle of femininity to the iconic men’s watch models that have built TAG Heuer’s reputation: the TAG Heuer Carrera, the Aquaracer, the Monaco, the Link and the TAG Heuer Formula 1. Boasting luxury materials and clean lines, these tasteful ladies’ timepieces continue the tradition of expert craftsmanship and impressive accuracy that have shaped the brand’s DNA for more than a hundred years.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they embody the best that Swiss craftsmanship has to offer. Arrestingly beautiful yet fully dependable, finely crafted yet resolutely high-tech, strikingly contemporary yet timelessly refined: TAG Heuer gives new meaning to luxury watches for men and women.

22 Aug. TAG HEUER ANNOUNCES PARTNERSHIP AS THE OFFICIAL WATCH OF THE RUGBY WORLD CUP 2011

  • Rugby World Cup 2011

TAG Heuer, the world leader in luxury sports watches and chronographs since 1860, today announces its partnership with Rugby World Cup 2011 as the Official Timing Supplier.

TAG Heuer was the first watchmaker to master luxury chronographs with an unsurpassed precision of 1/10th, 1/100th and 1/1000th of a second. Today and one of the largest, most desired brands in the luxury watch industry, the Swiss legend draws upon its active engagement in the world of sports to create the most accurate timing instruments and watches in the world.

TAG Heuer has enjoyed a long standing association with the world’s most prestigious sporting events and the world’s most elite athletes; TAG Heuer Ambassadors Maria Sharapova and Jenson Button make no exception. It is in this spirit that TAG Heuer is proud to partner with Rugby World Cup 2011, the premier international Rugby Union competition.

Rugby Union is one of the most revered team sports across the United Kingdom and the world, the sport exemplifies the relentless pursuit for performance, commitment and perfection; values not just shared by TAG Heuer but epitomised in its DNA.

“Partnering with Rugby World Cup 2011, one of the largest international sporting competitions in the world is another demonstration of TAG Heuer’s dedication to elite sport. It is this legitimacy in sport and lifestyle that has helped drive TAG Heuer’s success as one of the most aspirational luxury brands in the world” says Jean-Christophe Babin, CEO & President for TAG Heuer.

Rugby World Cup 2011 will be played in New Zealand from September 9 to October 23.