TAG Heuer men’s luxury watches and women’s swiss watches make timekeeping an art.

Within the world of Swiss watches and luxury watches – well known for their quality and precision – TAG Heuer timepieces are in a class apart. Featuring the most advanced technology and unconventional design, they are much more than luxury timepieces or sports watches – they are the benchmark in watchmaking.

Indeed, TAG Heuer chronograph watches are recognised as the height of Swiss watch timekeeping accuracy. As such, the brand’s luxury sport watches are the official timekeepers of one of the world’s most prominent races, the Monaco Grand Prix. TAG Heuer is also proud to be the official partner of Oracle Team USA, winner of the America’s Cup, and cherished Formula 1 automotive manufacture McLaren – bringing together speed and timekeeping precision in perfect harmony.

In doing so, TAG Heuer combines hand craftsmanship with the best in today’s technology. Its ladies’ and men’s watches inspire innovation and excellence while upholding its rich heritage. Fully modern yet decidedly timeless, a TAG Heuer swiss watch exceeds mere aesthetics: ensuring this first-rate mechanical precision, its automatic watches boast high frequencies beginning at 21,600 vibrations per hour and climbing all the way to 360,000 vibrations per hour, as exemplified by the Calibre 360. It is not surprise, then, that a number of its automatic watch movements have earned the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

When it comes to aesthetics, TAG Heuer swiss timepieces are just as impressive. Fashioned by the field’s utmost experts, these luxury Swiss watches blend the finest materials in perfect harmony. Whether utilising the best in traditional materials – like solid gold or stainless steel, calfskin or alligator leather – or complementing them with more current, contemporary materials – like high-tech rubber and modern fabric – TAG Heuer blurs the lines of what sports watches and luxury watches truly are. Likewise, with fine brushing, black PVD finish and ruthenium treatment, the watches’ quality finishes are both sophisticated yet innovative, attractive yet ever functional.

Not to be left behind, its watches for women are the summit of discrete elegance, with its diamond watches adding a particularly soft sparkle of femininity to the iconic men’s watch models that have built TAG Heuer’s reputation: the TAG Heuer Carrera, the Aquaracer, the Monaco, the Link and the TAG Heuer Formula 1. Boasting luxury materials and clean lines, these tasteful ladies’ timepieces continue the tradition of expert craftsmanship and impressive accuracy that have shaped the brand’s DNA for more than a hundred years.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they embody the best that Swiss craftsmanship has to offer. Arrestingly beautiful yet fully dependable, finely crafted yet resolutely high-tech, strikingly contemporary yet timelessly refined: TAG Heuer gives new meaning to luxury watches for men and women.

04 Apr. TAG HEUER AVANT-GARDE EYEWEAR WINS A RED DOT DESIGN AWARD WITH ITS NEW L-TYPE T

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TAG Heuer Avant-Garde Eyewear has once again received a prestigious Red Dot Design Award for one of its premium eyewear designs:
the L-TYPE T, the latest in the leading-edge L-TYPE series.

To receive the highly prestigious and exclusive Red Dot Design Award is an incredible achievement that many international companies strive for. This 4th Red Dot Design Award won by TAG Heuer Avant-Garde Eyewear underlines once again the recognition from the industry and highlights the strong will to maintain perfection in every product of the collection.

The Red Dot Design Award is presented by Germany’s own Design Zentrum Nordhein Wesfalen. Over 4,800 entries were received from 53 different countries only to be crucially examined by a jury made up of 40 world renowned industrial engineers. As with every year the Red Dot jury searched high and mighty for a truly spectacular design.

They found it in the TAG Heuer Eyewear L-Type T. It is the latest iteration fostered from years of research and development coming from L-Type LW which itself won a Red Dot Design Award in 2011. TAG Heuer Eyewear first won a Red Dot Design Award with the Physics Sport Vision in 2002, the year that TAG Heuer first eyewear collection was launched. Validation runs its natural course when products of this caliber are designed and manufactured by hand in France. The L-Type is one of TAG Heuer Eyewear’s iconic products that continues to provide inspiration and awe for the rest of the industry. The L-Type series was launched in 2006 with the clear objectives resulting in one absolute goal: to reach the ultimate pillar of excellence.

Handmade in France, the L-Type T features the most exclusive materials coupled with patented technology to bring forth the essence of the TAG Heuer DNA. Soft calfskin leather is hand turned and overstitched on the exterior of the temples to showcase ultimate quality. Elastomer is deployed on the inside of the temples to ensure comfort and an exceptional hold. The TAG Heuer logo is subtly embossed on the leather so as to manifest an understated presence.