TAG Heuer men’s luxury watches and women’s swiss watches make timekeeping an art.

Within the world of Swiss watches and luxury watches – well known for their quality and precision – TAG Heuer timepieces are in a class apart. Featuring the most advanced technology and unconventional design, they are much more than luxury timepieces or sports watches – they are the benchmark in watchmaking.

Indeed, TAG Heuer chronograph watches are recognised as the height of Swiss watch timekeeping accuracy. As such, the brand’s luxury sport watches are the official timekeepers of one of the world’s most prominent races, the Monaco Grand Prix. TAG Heuer is also proud to be the official partner of Oracle Team USA, winner of the America’s Cup, and cherished Formula 1 automotive manufacture McLaren – bringing together speed and timekeeping precision in perfect harmony.

In doing so, TAG Heuer combines hand craftsmanship with the best in today’s technology. Its ladies’ and men’s watches inspire innovation and excellence while upholding its rich heritage. Fully modern yet decidedly timeless, a TAG Heuer swiss watch exceeds mere aesthetics: ensuring this first-rate mechanical precision, its automatic watches boast high frequencies beginning at 21,600 vibrations per hour and climbing all the way to 360,000 vibrations per hour, as exemplified by the Calibre 360. It is not surprise, then, that a number of its automatic watch movements have earned the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

When it comes to aesthetics, TAG Heuer swiss timepieces are just as impressive. Fashioned by the field’s utmost experts, these luxury Swiss watches blend the finest materials in perfect harmony. Whether utilising the best in traditional materials – like solid gold or stainless steel, calfskin or alligator leather – or complementing them with more current, contemporary materials – like high-tech rubber and modern fabric – TAG Heuer blurs the lines of what sports watches and luxury watches truly are. Likewise, with fine brushing, black PVD finish and ruthenium treatment, the watches’ quality finishes are both sophisticated yet innovative, attractive yet ever functional.

Not to be left behind, its watches for women are the summit of discrete elegance, with its diamond watches adding a particularly soft sparkle of femininity to the iconic men’s watch models that have built TAG Heuer’s reputation: the TAG Heuer Carrera, the Aquaracer, the Monaco, the Link and the TAG Heuer Formula 1. Boasting luxury materials and clean lines, these tasteful ladies’ timepieces continue the tradition of expert craftsmanship and impressive accuracy that have shaped the brand’s DNA for more than a hundred years.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they embody the best that Swiss craftsmanship has to offer. Arrestingly beautiful yet fully dependable, finely crafted yet resolutely high-tech, strikingly contemporary yet timelessly refined: TAG Heuer gives new meaning to luxury watches for men and women.

04 Nov. TAG HEUER CALIBRE 1969

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After the 2009 launch of the TAG Heuer Calibre 1887 automatic chronograph movement, the pioneering Swiss brand adds a second movement to its ever-expanding industrial capacity: the TAG Heuer Calibre 1969

A BRIEF HISTORY OF TIME... BY ONE OF ITS MOST FAMOUS KEEPERS

In 1969, Jack Heuer and his partners unveiled the Calibre 11, the world’s first automatic chronograph movement, which he housed in the now-legendary square-shaped Monaco. The groundbreaking movement and its successors -- Calibres 12, 14 and 15 -- are among the most innovative in the pioneering Swiss brand’s history, and continue to inspire TAG Heuer designers, engineers and artisans to this day.

TAG HEUER: THE ONCE AND FUTURE KING OF CHRONOGRAPHS

By adding the Calibre 1887 and the Calibre 1969 to its manufacturing capacity, TAG Heuer’s growth and continued leadership in chronographs is fully assured. Production volume of the two innovative movement will surpass 50,000 units in 2013 and reach a projected target capacity of 100,000 by 2016. This makes TAG Heuer the biggest industrial chronograph producer among all Swiss watch brands, and one of the very few Swiss Manufactures capable of producing all of its own major components -- not just movements but dials and cases. A pioneering force for more than 150 years, TAG Heuer has always been at the forefront of innovation in technology and design. The TAG Heuer Calibres 1887 and 1969 make it abundantly clear that it has no intention of being anywhere else.