TAG Heuer men’s luxury watches and women’s swiss watches make timekeeping an art.

Within the world of Swiss watches and luxury watches – well known for their quality and precision – TAG Heuer timepieces are in a class apart. Featuring the most advanced technology and unconventional design, they are much more than luxury timepieces or sports watches – they are the benchmark in watchmaking.

Indeed, TAG Heuer chronograph watches are recognised as the height of Swiss watch timekeeping accuracy. As such, the brand’s luxury sport watches are the official timekeepers of one of the world’s most prominent races, the Monaco Grand Prix. TAG Heuer is also proud to be the official partner of Oracle Team USA, winner of the America’s Cup, and cherished Formula 1 automotive manufacture McLaren – bringing together speed and timekeeping precision in perfect harmony.

In doing so, TAG Heuer combines hand craftsmanship with the best in today’s technology. Its ladies’ and men’s watches inspire innovation and excellence while upholding its rich heritage. Fully modern yet decidedly timeless, a TAG Heuer swiss watch exceeds mere aesthetics: ensuring this first-rate mechanical precision, its automatic watches boast high frequencies beginning at 21,600 vibrations per hour and climbing all the way to 360,000 vibrations per hour, as exemplified by the Calibre 360. It is not surprise, then, that a number of its automatic watch movements have earned the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

When it comes to aesthetics, TAG Heuer swiss timepieces are just as impressive. Fashioned by the field’s utmost experts, these luxury Swiss watches blend the finest materials in perfect harmony. Whether utilising the best in traditional materials – like solid gold or stainless steel, calfskin or alligator leather – or complementing them with more current, contemporary materials – like high-tech rubber and modern fabric – TAG Heuer blurs the lines of what sports watches and luxury watches truly are. Likewise, with fine brushing, black PVD finish and ruthenium treatment, the watches’ quality finishes are both sophisticated yet innovative, attractive yet ever functional.

Not to be left behind, its watches for women are the summit of discrete elegance, with its diamond watches adding a particularly soft sparkle of femininity to the iconic men’s watch models that have built TAG Heuer’s reputation: the TAG Heuer Carrera, the Aquaracer, the Monaco, the Link and the TAG Heuer Formula 1. Boasting luxury materials and clean lines, these tasteful ladies’ timepieces continue the tradition of expert craftsmanship and impressive accuracy that have shaped the brand’s DNA for more than a hundred years.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they embody the best that Swiss craftsmanship has to offer. Arrestingly beautiful yet fully dependable, finely crafted yet resolutely high-tech, strikingly contemporary yet timelessly refined: TAG Heuer gives new meaning to luxury watches for men and women.

18 Jul. TAG Heuer celebrated Mastering Speed for 150 years this weekend in Moscow

Today one of the largest and most desired brands in the watch industry, TAG Heuer is the first watchmaker to master luxury chronographs and timing equipment with an unsurpassed precision of 1/10th, 1/100th, 1/1,000th and 1/10,000th of a second. For more than a century and half TAG Heuer has drawn inspiration from the world of sports to master time to its smallest fraction. That resulted in the longest and strongest association with motor sports and dream cars. To celebrate its unique heritage TAG Heuer is proud to present a Mastering Speed for 150 Years Exhibition in a heart of Moscow, in the historical building of GUM.

July 14th, to start the celebrations, TAG Heuer hold a party which was attended by a great number of watch lovers, journalists along with a host of celebrities. One of the most trendy music bands, Teslaboy has given a concert in front of the TAG Heuer guests.

On July 17th, the Moscow City Racing show was held for the 4th time. Year on year the show attracts more and more racing fans and car lovers from all over the country. As the official watch and timekeeper of MCR, TAG Heuer hosted its guests in the Paradise Club. They could meet Jenson Button who was part of the show, proudly wearing its Tag Heuer Carrera 1887.