TAG Heuer men’s luxury watches and women’s swiss watches make timekeeping an art.

Within the world of Swiss watches and luxury watches – well known for their quality and precision – TAG Heuer timepieces are in a class apart. Featuring the most advanced technology and unconventional design, they are much more than luxury timepieces or sports watches – they are the benchmark in watchmaking.

Indeed, TAG Heuer chronograph watches are recognised as the height of Swiss watch timekeeping accuracy. As such, the brand’s luxury sport watches are the official timekeepers of one of the world’s most prominent races, the Monaco Grand Prix. TAG Heuer is also proud to be the official partner of Oracle Team USA, winner of the America’s Cup, and cherished Formula 1 automotive manufacture McLaren – bringing together speed and timekeeping precision in perfect harmony.

In doing so, TAG Heuer combines hand craftsmanship with the best in today’s technology. Its ladies’ and men’s watches inspire innovation and excellence while upholding its rich heritage. Fully modern yet decidedly timeless, a TAG Heuer swiss watch exceeds mere aesthetics: ensuring this first-rate mechanical precision, its automatic watches boast high frequencies beginning at 21,600 vibrations per hour and climbing all the way to 360,000 vibrations per hour, as exemplified by the Calibre 360. It is not surprise, then, that a number of its automatic watch movements have earned the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

When it comes to aesthetics, TAG Heuer swiss timepieces are just as impressive. Fashioned by the field’s utmost experts, these luxury Swiss watches blend the finest materials in perfect harmony. Whether utilising the best in traditional materials – like solid gold or stainless steel, calfskin or alligator leather – or complementing them with more current, contemporary materials – like high-tech rubber and modern fabric – TAG Heuer blurs the lines of what sports watches and luxury watches truly are. Likewise, with fine brushing, black PVD finish and ruthenium treatment, the watches’ quality finishes are both sophisticated yet innovative, attractive yet ever functional.

Not to be left behind, its watches for women are the summit of discrete elegance, with its diamond watches adding a particularly soft sparkle of femininity to the iconic men’s watch models that have built TAG Heuer’s reputation: the TAG Heuer Carrera, the Aquaracer, the Monaco, the Link and the TAG Heuer Formula 1. Boasting luxury materials and clean lines, these tasteful ladies’ timepieces continue the tradition of expert craftsmanship and impressive accuracy that have shaped the brand’s DNA for more than a hundred years.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they embody the best that Swiss craftsmanship has to offer. Arrestingly beautiful yet fully dependable, finely crafted yet resolutely high-tech, strikingly contemporary yet timelessly refined: TAG Heuer gives new meaning to luxury watches for men and women.

27 May. TAG heuer Enters the prestigious Monaco Grand Prix

TAG Heuer’s “Mastering Speed for 150 Years” celebration reaches its pinnacle in Monaco for the F1 Grand Prix from May 26th to May 29th, 2011.

As part of its 2011 “Mastering Speed” commemoration of its most famous source of inspiration — a century and a half of professional motorsports — TAG Heuer is now an official partner of the Monaco Grand Prix, the world’s most glamorous race organized by Automobile Club of Monaco (ACM).

The historical agreement was formally signed on May 27th, 2011 on the legendary starting grid of the Grand Prix by Jean-Christophe Babin, President and CEO of TAG Heuer, and Michel Boéri, President of the Automobile Club of Monaco.

As the Official Watch and Eyewear of the Monaco Grand Prix, TAG Heuer will have a visible presence throughout this year’s race, with TAG Heuer flags prominently displayed on bridges and trackside and a special starting-grid event showcasing the famous Formula One “grid girls”. At the start of the race, the 24 stunning women will hold up boards bearing the racecar drivers’ names while wearing Formula 1 Lady Steel and Ceramic watches, TAG Heuer Avant-Garde eyewear and specially designed TAG Heuer mini-dresses inspired by Steve McQueen’s racing suit in the movie Le Mans.

“Partnering with the Automobile Club of Monaco for the Grand Prix in this important year is a great honour,” said Jean-Christophe Babin, CEO of TAG Heuer. “We look forward to working side by side with the ACM in their pits and paddocks, and to promoting their prestigious race throughout the TAG Heuer world.”

“Mastering Speed is critical at Monaco,” said Michel Boéri, President of the ACM. “It’s even a symbol of our race, which has only one trajectory, straight between the track barriers. The best drivers are those able to ‘’feel’’ their cars around the track, racing at the limit in pursuit of the perfect lap. This same drive motivates TAG Heuer, making them the obvious choice as our official partner. We welcome this opportunity to share in their celebrations of 150 years of motor racing, and to continue to grow together long term.’’


“TAG Heuer has now established itself as the key watch brand of the most important tracks and events in motorsports,” said Jean-Christophe Babin. “Through our partnerships with the ACM at Monaco Grand Prix, Vodafone McLaren Mercedes in F1, Audi Sport for Le Mans and Endurance races, and our longstanding role as Official Watch of the mythical Indy 500, TAG Heuer is precisely where it wants to be in the 3 most iconic races — in pole position.”

TAG Heuer will actively promote the Monaco Grand Prix partnership with a dedicated advertising campaign spearheaded by an exciting new television commercial which will be broadcast in several countries during the race.

For the Grand Prix, TAG Heuer proudly supports the Vodafone McLaren Mercedes team and its World Champions TAG Heuer ambassadors. As Jenson did it in 2009, winning at Monaco is a great achievement and a memory for life. TAG Heuer wishes them all the best for the 2011 Monaco Grand Prix.