TAG Heuer men’s luxury watches and women’s swiss watches make timekeeping an art.

Within the world of Swiss watches and luxury watches – well known for their quality and precision – TAG Heuer timepieces are in a class apart. Featuring the most advanced technology and unconventional design, they are much more than luxury timepieces or sports watches – they are the benchmark in watchmaking.

Indeed, TAG Heuer chronograph watches are recognised as the height of Swiss watch timekeeping accuracy. As such, the brand’s luxury sport watches are the official timekeepers of one of the world’s most prominent races, the Monaco Grand Prix. TAG Heuer is also proud to be the official partner of Oracle Team USA, winner of the America’s Cup, and cherished Formula 1 automotive manufacture McLaren – bringing together speed and timekeeping precision in perfect harmony.

In doing so, TAG Heuer combines hand craftsmanship with the best in today’s technology. Its ladies’ and men’s watches inspire innovation and excellence while upholding its rich heritage. Fully modern yet decidedly timeless, a TAG Heuer swiss watch exceeds mere aesthetics: ensuring this first-rate mechanical precision, its automatic watches boast high frequencies beginning at 21,600 vibrations per hour and climbing all the way to 360,000 vibrations per hour, as exemplified by the Calibre 360. It is not surprise, then, that a number of its automatic watch movements have earned the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

When it comes to aesthetics, TAG Heuer swiss timepieces are just as impressive. Fashioned by the field’s utmost experts, these luxury Swiss watches blend the finest materials in perfect harmony. Whether utilising the best in traditional materials – like solid gold or stainless steel, calfskin or alligator leather – or complementing them with more current, contemporary materials – like high-tech rubber and modern fabric – TAG Heuer blurs the lines of what sports watches and luxury watches truly are. Likewise, with fine brushing, black PVD finish and ruthenium treatment, the watches’ quality finishes are both sophisticated yet innovative, attractive yet ever functional.

Not to be left behind, its watches for women are the summit of discrete elegance, with its diamond watches adding a particularly soft sparkle of femininity to the iconic men’s watch models that have built TAG Heuer’s reputation: the TAG Heuer Carrera, the Aquaracer, the Monaco, the Link and the TAG Heuer Formula 1. Boasting luxury materials and clean lines, these tasteful ladies’ timepieces continue the tradition of expert craftsmanship and impressive accuracy that have shaped the brand’s DNA for more than a hundred years.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they embody the best that Swiss craftsmanship has to offer. Arrestingly beautiful yet fully dependable, finely crafted yet resolutely high-tech, strikingly contemporary yet timelessly refined: TAG Heuer gives new meaning to luxury watches for men and women.

06 Nov. TAG HEUER LIGHTS UP PARIS

Stéphane Linder throws the biggest event of the year at brand’s newest flagship boutique at Paris Opera

Paris, November 6, 2013 -- The toniest stretch of Boulevard des Capucines and a hot Paris night spot were ablaze with paparazzi flash Tuesday night as a host of celebrities from around the world joined TAG Heuer CEO Stéphane Linder Tuesday night at the most star-packed party of the Paris season, with actors, singers, fashion editors, politicians, the brand’s star ambassador, the actor and environmentalist Leonardo DiCaprio, and the biggest names in motor racing among the guests.

The pioneering Swiss watch brand had two excellent reasons to throw the epic bash: the opening of its new flagship boutique near Opera Garnier and the 50th Anniversary of its iconic CARRERA line of racing-inspired sports watches and chronographs. The setting for the ribbon-cutting event was the new TAG Heuer shop at 12, boulevard des Capucines -- a 120m2 bijou of glass, steel and exotic wood nestled between Bucherer Paris and Cartier on luxury retail’s “Triangle d’Or.”

The ceremony was emceed by race-car driver Margot Lafitte, who shared the stage with Stéphane Linder, World Rally Champion Sébastien Ogier and Franco-Swiss F1 driver Romain Grosjean. “TAG Heuer is on a roll,” said Stéphane Linder, CEO of TAG Heuer ,“Paris Opera gives us 180 boutiques in 57 countries, with another 20 set to open in 2014, including a third Paris flagship on the Champs-Elysées. We’ve opened more stores recently than any brand in luxury. And we’re just getting started.”

One of the most extraordinary moments of the evening was the sight of the well-heeled revelers, which included Sebastine Ogier, Romain Grosjean, moving en masse around the corner to the after-party at Pavillon Vendôme, where celebrity, Emma De Caunes, Michel Denisot, Kad Merrad, Noemie Lenoir, Aure Atika... and DJ Cecile Togni spun platters till the wee hours.

With three prestige destinations in Paris and new flagships set to open in London, Milan, Madrid, San Francisco, Los Angeles, Honolulu, Macau, Singapore and Beijing, TAG Heuer is indeed on a roll. Its chronographs and watches are the fastest and most precise ever made, and are some of the most sought-after items in luxury retail. Among these is the famous CARRERA, the motor-sports inspired prestige collection that has never ceased reinventing itself since its first appearance in 1963, and whose yearlong birthday celebrations have lit up capitals across Asia, North America and Europe.