TAG Heuer men’s luxury watches and women’s swiss watches make timekeeping an art.

Within the world of Swiss watches and luxury watches – well known for their quality and precision – TAG Heuer timepieces are in a class apart. Featuring the most advanced technology and unconventional design, they are much more than luxury timepieces or sports watches – they are the benchmark in watchmaking.

Indeed, TAG Heuer chronograph watches are recognised as the height of Swiss watch timekeeping accuracy. As such, the brand’s luxury sport watches are the official timekeepers of one of the world’s most prominent races, the Monaco Grand Prix. TAG Heuer is also proud to be the official partner of Oracle Team USA, winner of the America’s Cup, and cherished Formula 1 automotive manufacture McLaren – bringing together speed and timekeeping precision in perfect harmony.

In doing so, TAG Heuer combines hand craftsmanship with the best in today’s technology. Its ladies’ and men’s watches inspire innovation and excellence while upholding its rich heritage. Fully modern yet decidedly timeless, a TAG Heuer swiss watch exceeds mere aesthetics: ensuring this first-rate mechanical precision, its automatic watches boast high frequencies beginning at 21,600 vibrations per hour and climbing all the way to 360,000 vibrations per hour, as exemplified by the Calibre 360. It is not surprise, then, that a number of its automatic watch movements have earned the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

When it comes to aesthetics, TAG Heuer swiss timepieces are just as impressive. Fashioned by the field’s utmost experts, these luxury Swiss watches blend the finest materials in perfect harmony. Whether utilising the best in traditional materials – like solid gold or stainless steel, calfskin or alligator leather – or complementing them with more current, contemporary materials – like high-tech rubber and modern fabric – TAG Heuer blurs the lines of what sports watches and luxury watches truly are. Likewise, with fine brushing, black PVD finish and ruthenium treatment, the watches’ quality finishes are both sophisticated yet innovative, attractive yet ever functional.

Not to be left behind, its watches for women are the summit of discrete elegance, with its diamond watches adding a particularly soft sparkle of femininity to the iconic men’s watch models that have built TAG Heuer’s reputation: the TAG Heuer Carrera, the Aquaracer, the Monaco, the Link and the TAG Heuer Formula 1. Boasting luxury materials and clean lines, these tasteful ladies’ timepieces continue the tradition of expert craftsmanship and impressive accuracy that have shaped the brand’s DNA for more than a hundred years.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they embody the best that Swiss craftsmanship has to offer. Arrestingly beautiful yet fully dependable, finely crafted yet resolutely high-tech, strikingly contemporary yet timelessly refined: TAG Heuer gives new meaning to luxury watches for men and women.

19 Nov. TAG Heuer Mikrotimer Flying 1000 Is Geneva’s Sports Watch of the Year

Swiss watchmaking’s most remarkable mechanical chronograph creation to date ― the first ever to measure and display time to an astonishing 1/1,000th of a second ― wins the highly coveted "Best Sport Chronograph" Award at the 2011 Grand Prix de l'Horlogerie de Genève

With this 7th Grand Prix de l'Horlogerie de Genève award in just 10 years, TAG Heuer confirms its unrivalled mastery of extremely complex timepieces.

The Mikrotimer Flying 1000 ― the world’s fastest ever mechanical chronograph ― has been voted the “2011 Swiss Watch of the Year” in the Grand Prix de l'Horlogerie de Genève’s prestigious “Sport” category. This award comes just 2 months after the Mikrotimer Flying 1000 won the SIAR "Best Concept of the Year" in Mexico City. The SIAR is Latin America’s most prestigious watchmaking award.

A week ago, the Mikrograph 100, which measures and displays 1/100th of a second with a central hand — and which was the technological base for the Mikrotimer Flying 1000 — won the Montres & Passion 2011 “Grand Prix du Public.”

The Grand Prix de l'Horlogerie de Genève is the Swiss watch industry’s most important award competition. The Mikrotimer’s victory marks the 7th time in 10 years that TAG Heuer has been singled out by the Geneva jury for its engineering and design prowess. It has won in the Sports category twice: in 2006 for the TAG Heuer CARRERA Calibre 360 Rose Gold Limited Edition; and in 2008 for the TAG Heuer Grand CARRERA Calibre 36 RS Caliper Concept Chronograph.

“Our R&D team literally rewrote the book with this one,” said a proud Jean-Christophe Babin, the Swiss brand’s CEO. “The Mikrotimer goes beyond what everyone in the industry thought possible. It represents a quantum leap that pushes watchmaking into a whole new paradigm. More than ever, TAG Heuer is the leader of luxury high-end mechanical chronographs and ultra-high frequencies. Our unique commercial range of mechanical chronographs ¬— measuring 1/10th, 1/100th and 1/1000th of a second respectively — have now all won the Geneva Watchmaking Grand Prix. Very few Swiss watch brands have received this honor so consistently.”

500hz beating at 3.6 million beats per hour

The game-changing speed and ultra-high high frequency of the in-house built Mikrotimer shatters every record in watchmaking. The previous best-time was set in March 2005 by TAG Heuer with the modular Calibre 360, and reconfirmed in January 2011 by TAG Heuer’s integrated-central hand display Mikrograph 100, the first and only mechanical chronographs ever commercialized to achieve 1/100th accuracy. The Mikrotimer Flying 1000 is an incredible ten times faster, making it 125 times faster than a 99% of Swiss best mechanical chronographs. Its central chronograph hand completes a full rotation 10-times per second!

Patent-Pending Breakthroughs

The Mikrotimer is equipped with two escapements and has no clutch or balance wheel system. It is effortlessly easy to read — 10ths, 100ths, 1,000ths and minutes at a glance. Never-before-seen technology includes a dynamic lever/wheel transmission and a rebound-based Launcher-Hub-Brake system. Twelve patents pending covering every aspect of high frequency dual assortment time measurement protect these and nine other breakthrough innovations.

The Mikrotimer is also stunningly beautiful, with a black titanium carbide coated case, titanium horns and black ruthenium-treated movement.

“Mastering Speed for 150 Years”

“The concept stage of the Mikrotimer was a proud moment in TAG Heuer’s “Mastering Speed for 150 Years” celebrations,” said Jean-Christophe Babin. “Now we've taken the next big step, which was equally challenging and exciting: successfully commercializing this technological marvel. More than ever, TAG Heuer is the master of ultimate watchmaking precision, an unrivaled leadership and know-how started in 1916 by Charles-August Heuer when he introduced the first 1/50th and 1/100th of a second mechanical stopwatches. TAG Heuer is obsessed by precision and won't stop further innovating in this field, which is the very essence of high-end watchmaking.”

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