TAG Heuer men’s luxury watches and women’s swiss watches make timekeeping an art.

Within the world of Swiss watches and luxury watches – well known for their quality and precision – TAG Heuer timepieces are in a class apart. Featuring the most advanced technology and unconventional design, they are much more than luxury timepieces or sports watches – they are the benchmark in watchmaking.

Indeed, TAG Heuer chronograph watches are recognised as the height of Swiss watch timekeeping accuracy. As such, the brand’s luxury sport watches are the official timekeepers of one of the world’s most prominent races, the Monaco Grand Prix. TAG Heuer is also proud to be the official partner of Oracle Team USA, winner of the America’s Cup, and cherished Formula 1 automotive manufacture McLaren – bringing together speed and timekeeping precision in perfect harmony.

In doing so, TAG Heuer combines hand craftsmanship with the best in today’s technology. Its ladies’ and men’s watches inspire innovation and excellence while upholding its rich heritage. Fully modern yet decidedly timeless, a TAG Heuer swiss watch exceeds mere aesthetics: ensuring this first-rate mechanical precision, its automatic watches boast high frequencies beginning at 21,600 vibrations per hour and climbing all the way to 360,000 vibrations per hour, as exemplified by the Calibre 360. It is not surprise, then, that a number of its automatic watch movements have earned the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

When it comes to aesthetics, TAG Heuer swiss timepieces are just as impressive. Fashioned by the field’s utmost experts, these luxury Swiss watches blend the finest materials in perfect harmony. Whether utilising the best in traditional materials – like solid gold or stainless steel, calfskin or alligator leather – or complementing them with more current, contemporary materials – like high-tech rubber and modern fabric – TAG Heuer blurs the lines of what sports watches and luxury watches truly are. Likewise, with fine brushing, black PVD finish and ruthenium treatment, the watches’ quality finishes are both sophisticated yet innovative, attractive yet ever functional.

Not to be left behind, its watches for women are the summit of discrete elegance, with its diamond watches adding a particularly soft sparkle of femininity to the iconic men’s watch models that have built TAG Heuer’s reputation: the TAG Heuer Carrera, the Aquaracer, the Monaco, the Link and the TAG Heuer Formula 1. Boasting luxury materials and clean lines, these tasteful ladies’ timepieces continue the tradition of expert craftsmanship and impressive accuracy that have shaped the brand’s DNA for more than a hundred years.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they embody the best that Swiss craftsmanship has to offer. Arrestingly beautiful yet fully dependable, finely crafted yet resolutely high-tech, strikingly contemporary yet timelessly refined: TAG Heuer gives new meaning to luxury watches for men and women.

04 Sep. TAG HEUER OFFICIAL PARTNERS with ORACLE TEAM USA & TILT TEAM

The Swiss pioneering watch brand pays tribute to its two America’s Cup sailing partners -- and the Aquaracer’s three decades at the helm of luxury yachting excellence -- with a new fleet of limited edition watches and chronographs.

Swiss watchmaking legend TAG Heuer’s engagement to world-class yachting is in full sail this summer with official onboard involvement in two of the sport’s top events: and the 34th America’s Cup Finals September 7-21 with defending champion ORACLE TEAM USA.the first annual Red Bull Youth America’s Cup September 1-4 with the Swiss national TILT TEAM

The main event is the America’s Cup, the world’s oldest active sporting trophy. This year’s Finals are being held in the San Francisco Bay, the home waters of TAG Heuer partner ORACLE TEAM USA, on board 72-foot (21.9 m) wing-sail catamarans.

The first-ever Red Bull Youth America’s Cup matches 10 national teams of six sailors, aged 19 to 24, on wing-sailed AC45 catamarans--the same platform used throughout 2011 and 2012 in the America’s Cup World Series events. With TAG Heuer’s support, the young sailors of TEAM TILT hope to bring the inaugural Red Bull Youth America’s Cup home to Switzerland.

AQUARACER 500M LIMITED EDITIONS: COLLECTOR TRIBUTES TO SAILING’S MOST PRESTIGIOUS RACE

TAG Heuer, the world leader in prestigious and high-end chronographs, has participated in America’s Cup events since the 1960s, providing crews with technical support and special TAG Heuer eyewear and chronographs. This year, to celebrate its double role, the pioneering brand has launched a new fleet of limited edition Aquaracers equipped with helium valves and water-resistant to 500 meters. At the helm is the AQUARACER 500M CALIBRE 72 COUNTDOWN AUTOMATIC CHRONOGRAPH 43 MM. Named after the official length of the 34th America’s Cup boats, stamped with the official “Team USA” logo on the dial and the iconic AC72 boat on its case back, the CALIBRE 72 was co-designed by TAG Heuer and ORACLE TEAM USA and is the favorite of legendary team CEO Sir Russell Coutts and skipper Jimmy Spithill. With its unscratchable ceramic bezel, rubber coated pushers and screw-in crown, it is a true sailing countdown instrument, made to withstand the most extreme sailing conditions. The countdown function at 12 o’clock makes for at-a-glance visualization of the 5 minutes before the official start of the race. Launched in late 2012 after TAG HEUER and ORACLE TEAM USA announced their official partnership, the AQUARACER 500M CALIBRE 16 CHRONOGRAPH has a 44 mm brushed steel case, black rubber rotating bezel and black rubber strap. The dial features a “Team USA” logo and has three sub-dials for the chronograph. It is powered by an automatic movement and comes with a 42 hour power reserve.

The Aquaracer 500M CalibRE 5, also launched in 2012, has a 43 mm brushed steel case with a black rotating bezel and a brushed steel bracelet or black rubber strap. The dial features the “ ORACLE TEAM USA” logo with oversized hour markers at the 12 and 6 o’clock position and the date window is at the 9 o’clock position. The Caliber 5 watch is powered by an automatic movement with a 38-hour power reserve.

All three AQUARACER 500M sport the official colors of ORACLE TEAM USA--red, black, and white--on the hands, pusher, and face.

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