TAG Heuer men’s luxury watches and women’s swiss watches make timekeeping an art.

Within the world of Swiss watches and luxury watches – well known for their quality and precision – TAG Heuer timepieces are in a class apart. Featuring the most advanced technology and unconventional design, they are much more than luxury timepieces or sports watches – they are the benchmark in watchmaking.

Indeed, TAG Heuer chronograph watches are recognised as the height of Swiss watch timekeeping accuracy. As such, the brand’s luxury sport watches are the official timekeepers of one of the world’s most prominent races, the Monaco Grand Prix. TAG Heuer is also proud to be the official partner of Oracle Team USA, winner of the America’s Cup, and cherished Formula 1 automotive manufacture McLaren – bringing together speed and timekeeping precision in perfect harmony.

In doing so, TAG Heuer combines hand craftsmanship with the best in today’s technology. Its ladies’ and men’s watches inspire innovation and excellence while upholding its rich heritage. Fully modern yet decidedly timeless, a TAG Heuer swiss watch exceeds mere aesthetics: ensuring this first-rate mechanical precision, its automatic watches boast high frequencies beginning at 21,600 vibrations per hour and climbing all the way to 360,000 vibrations per hour, as exemplified by the Calibre 360. It is not surprise, then, that a number of its automatic watch movements have earned the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

When it comes to aesthetics, TAG Heuer swiss timepieces are just as impressive. Fashioned by the field’s utmost experts, these luxury Swiss watches blend the finest materials in perfect harmony. Whether utilising the best in traditional materials – like solid gold or stainless steel, calfskin or alligator leather – or complementing them with more current, contemporary materials – like high-tech rubber and modern fabric – TAG Heuer blurs the lines of what sports watches and luxury watches truly are. Likewise, with fine brushing, black PVD finish and ruthenium treatment, the watches’ quality finishes are both sophisticated yet innovative, attractive yet ever functional.

Not to be left behind, its watches for women are the summit of discrete elegance, with its diamond watches adding a particularly soft sparkle of femininity to the iconic men’s watch models that have built TAG Heuer’s reputation: the TAG Heuer Carrera, the Aquaracer, the Monaco, the Link and the TAG Heuer Formula 1. Boasting luxury materials and clean lines, these tasteful ladies’ timepieces continue the tradition of expert craftsmanship and impressive accuracy that have shaped the brand’s DNA for more than a hundred years.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they embody the best that Swiss craftsmanship has to offer. Arrestingly beautiful yet fully dependable, finely crafted yet resolutely high-tech, strikingly contemporary yet timelessly refined: TAG Heuer gives new meaning to luxury watches for men and women.

22 Sep. TAG Heuer presents Vodafone McLaren Mercedes pitcrew

  • Button and Jean Christophe Babin

A sub-2.500-second Formula pitstop is completed in less time than it takes to finish reading this sentence.

But celebrating that moment? That’s timeless.

And that’s why, at this weekend’s Singapore Grand Prix, TAG Heuer, official timekeeper & official watch of Vodafone McLaren Mercedes, chose to present the 25 crew members responsible for the world’s first sub-2.500-second pitstop with a precious reminder of the value of time.

As a personal thank-you gift from TAG Heuer, each pit-crew member will receive a TAG Heuer Carrera Day-Date watch as a unique reminder of Formula 1’s fastest-ever pitstop (achieved at the Santander German Grand Prix on Jenson Button’s car).

The back of each timepiece will be engraved with a message reading ‘world record pitstop – first sub 2.500-seconds’.

Jean-Christophe Babin, President & CEO of TAG Heuer said: “This record is incredible, not only the performance itself but also because it shows how Vodafone McLaren Mercedes team is looking for mastering time & precision so does TAG Heuer! As a partner for more than 25 years, we are really proud of Vodafone McLaren Mercedes performance.”

Vodafone McLaren Mercedes team principal Martin Whitmarsh said: “Every element of a grand prix team works with the complex perfection of a Swiss watch mechanism – and a successful pitstop is no exception. Although it may look straightforward, the successful execution of a stop is the result of hundreds of hours of intense analysis and preparation.“Nowadays, the closeness of the field means a successful stop can even make the difference between winning or losing a grand prix. “This unique gift from TAG Heuer is a timely reward for the entire crew’s efforts, but, rest assured, there will be no let-up in focus or determination from Vodafone McLaren Mercedes for the remainder of the season.”

Jenson Button said: “A Formula 1 pitstop is the perfect representation of seamless teamwork. Every movement needs to work in perfect sync for a stop to be a success; if a single motion isn’t synced, then the whole thing fails to work. “Getting it right has become an art-form, and I’m incredibly proud that the Vodafone McLaren Mercedes team has worked so hard to become the best in the pitlane.

“They deserve recognition for their efforts, and this gift from TAG Heuer will be the perfect motivation for maintaining their excellent record.” The Vodafone McLaren Mercedes team has been recognised as achieving the fastest race stop time at every race since the Canadian Grand Prix in June – that’s seven successive grands prix.

Makes you stop and think, doesn’t it?