TAG Heuer men’s luxury watches and women’s swiss watches make timekeeping an art.

Within the world of Swiss watches and luxury watches – well known for their quality and precision – TAG Heuer timepieces are in a class apart. Featuring the most advanced technology and unconventional design, they are much more than luxury timepieces or sports watches – they are the benchmark in watchmaking.

Indeed, TAG Heuer chronograph watches are recognised as the height of Swiss watch timekeeping accuracy. As such, the brand’s luxury sport watches are the official timekeepers of one of the world’s most prominent races, the Monaco Grand Prix. TAG Heuer is also proud to be the official partner of Oracle Team USA, winner of the America’s Cup, and cherished Formula 1 automotive manufacture McLaren – bringing together speed and timekeeping precision in perfect harmony.

In doing so, TAG Heuer combines hand craftsmanship with the best in today’s technology. Its ladies’ and men’s watches inspire innovation and excellence while upholding its rich heritage. Fully modern yet decidedly timeless, a TAG Heuer swiss watch exceeds mere aesthetics: ensuring this first-rate mechanical precision, its automatic watches boast high frequencies beginning at 21,600 vibrations per hour and climbing all the way to 360,000 vibrations per hour, as exemplified by the Calibre 360. It is not surprise, then, that a number of its automatic watch movements have earned the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

When it comes to aesthetics, TAG Heuer swiss timepieces are just as impressive. Fashioned by the field’s utmost experts, these luxury Swiss watches blend the finest materials in perfect harmony. Whether utilising the best in traditional materials – like solid gold or stainless steel, calfskin or alligator leather – or complementing them with more current, contemporary materials – like high-tech rubber and modern fabric – TAG Heuer blurs the lines of what sports watches and luxury watches truly are. Likewise, with fine brushing, black PVD finish and ruthenium treatment, the watches’ quality finishes are both sophisticated yet innovative, attractive yet ever functional.

Not to be left behind, its watches for women are the summit of discrete elegance, with its diamond watches adding a particularly soft sparkle of femininity to the iconic men’s watch models that have built TAG Heuer’s reputation: the TAG Heuer Carrera, the Aquaracer, the Monaco, the Link and the TAG Heuer Formula 1. Boasting luxury materials and clean lines, these tasteful ladies’ timepieces continue the tradition of expert craftsmanship and impressive accuracy that have shaped the brand’s DNA for more than a hundred years.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they embody the best that Swiss craftsmanship has to offer. Arrestingly beautiful yet fully dependable, finely crafted yet resolutely high-tech, strikingly contemporary yet timelessly refined: TAG Heuer gives new meaning to luxury watches for men and women.

06 Sep. THE FASTEST MECHANICAL REGULATING ORGAN EVER DESIGNED,

  • MIKROTIMER

As in racecar construction, the principal concern in chronograph engineering is precision, speed and readability. This is determined by the chronograph’s oscillating power and construction. Traditionally, oscillators used in chronograph manufacturing beat at 3, 4 or 5 Hz, which is the equivalent of 21,600, 28,800, 36,000 beats per hour respectively.

The Mikrotimer Flying 1000 Chronograph pushes the concept even further, beyond what anyone dreamed possible - and past what everyone said was impossible. Using complex differential kinematics, TAG Heuer watchmasters and engineers have designed an ultra-high-frequency 500Hz spring oscillating system that vibrates a phenomenal 3,600,000 beats per hour, 125 times faster than most existing mechanical chronographs ever created and 10 times quicker than the former world-record holders TAG Heuer Calibre 360 and TAG Heuer Carrera Mikrograph 1/100th Second Chronograph.

The 100% TAG Heuer-built Mikrotimer Flying 1000 Concept Chronograph capitalizes on the construction of the integrated TAG Heuer Carrera Mikrograph 1/100th Second Chronograph and is equipped with two escapements:

• Regular time: 4 Hz, 28,800 beats per hour, 42-hour power reserve.
• Ultra fast time: 500 Hz, 3,600,000 beats per hour.
• It relies on an unprecedented 11 patents pending.