TAG Heuer men’s luxury watches and women’s swiss watches make timekeeping an art.

Within the world of Swiss watches and luxury watches – well known for their quality and precision – TAG Heuer timepieces are in a class apart. Featuring the most advanced technology and unconventional design, they are much more than luxury timepieces or sports watches – they are the benchmark in watchmaking.

Indeed, TAG Heuer chronograph watches are recognised as the height of Swiss watch timekeeping accuracy. As such, the brand’s luxury sport watches are the official timekeepers of one of the world’s most prominent races, the Monaco Grand Prix. TAG Heuer is also proud to be the official partner of Oracle Team USA, winner of the America’s Cup, and cherished Formula 1 automotive manufacture McLaren – bringing together speed and timekeeping precision in perfect harmony.

In doing so, TAG Heuer combines hand craftsmanship with the best in today’s technology. Its ladies’ and men’s watches inspire innovation and excellence while upholding its rich heritage. Fully modern yet decidedly timeless, a TAG Heuer swiss watch exceeds mere aesthetics: ensuring this first-rate mechanical precision, its automatic watches boast high frequencies beginning at 21,600 vibrations per hour and climbing all the way to 360,000 vibrations per hour, as exemplified by the Calibre 360. It is not surprise, then, that a number of its automatic watch movements have earned the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

When it comes to aesthetics, TAG Heuer swiss timepieces are just as impressive. Fashioned by the field’s utmost experts, these luxury Swiss watches blend the finest materials in perfect harmony. Whether utilising the best in traditional materials – like solid gold or stainless steel, calfskin or alligator leather – or complementing them with more current, contemporary materials – like high-tech rubber and modern fabric – TAG Heuer blurs the lines of what sports watches and luxury watches truly are. Likewise, with fine brushing, black PVD finish and ruthenium treatment, the watches’ quality finishes are both sophisticated yet innovative, attractive yet ever functional.

Not to be left behind, its watches for women are the summit of discrete elegance, with its diamond watches adding a particularly soft sparkle of femininity to the iconic men’s watch models that have built TAG Heuer’s reputation: the TAG Heuer Carrera, the Aquaracer, the Monaco, the Link and the TAG Heuer Formula 1. Boasting luxury materials and clean lines, these tasteful ladies’ timepieces continue the tradition of expert craftsmanship and impressive accuracy that have shaped the brand’s DNA for more than a hundred years.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they embody the best that Swiss craftsmanship has to offer. Arrestingly beautiful yet fully dependable, finely crafted yet resolutely high-tech, strikingly contemporary yet timelessly refined: TAG Heuer gives new meaning to luxury watches for men and women.

27 Mar. Jack Heuer tells the story of TAG Heuer in The Times of My Life

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    Jack Heuer

Jack Heuer leafs through the pages of Swiss watchmaking history in a fascinating biography that retraces his exceptional career in the Swiss industry.

The story begins in 1860. Jack W. Heuer is the great-grandson of Edouard Heuer, who in that year founded a small watchmaking workshop in Saint Imier called “Ed. Heuer & Co”. One hundred and fifty-four years later, the spiritual father of TAG Heuer and Honorary Chairman of the Swiss brand reveals his secrets in an autobiography entitled The Times of My Life.

The story of the last living legend in Swiss watchmaking had never yet been committed to paper. As the last member of the Heuer family professionally active in the watchmaking industry, Jack Heuer felt it his duty to write: “I represent the fourth generation of the Heuer family. Both my professional and my personal life have been inextricably linked with the watchmaking industry. I wanted to share my history and my stories with you.”

An opportunity for him to undertake some serious introspection in looking back over a long career brimming with unexpected developments and to sort through the many anecdotes that he has been passionately recounting ‘live’ to friends of the brand for more than 50 years.

“Jack’s greatest achievement is to have succeeded in placing a ‘Monaco’ chronograph on the wrist of Steve McQueen during the shooting of the film Le Mans in 1970” declares Jean-Christophe Babin, ex-CEO of TAG Heuer (2001-2013) in the preface to the book. He adds “Without Jack’s vision and inspiration over the years at the helm of the family business, TAG Heuer would never have achieved the success it enjoys today.”

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