TAG Heuer men’s luxury watches and women’s swiss watches make timekeeping an art.

Within the world of Swiss watches and luxury watches – well known for their quality and precision – TAG Heuer timepieces are in a class apart. Featuring the most advanced technology and unconventional design, they are much more than luxury timepieces or sports watches – they are the benchmark in watchmaking.

Indeed, TAG Heuer chronograph watches are recognised as the height of Swiss watch timekeeping accuracy. As such, the brand’s luxury sport watches are the official timekeepers of one of the world’s most prominent races, the Monaco Grand Prix. TAG Heuer is also proud to be the official partner of Oracle Team USA, winner of the America’s Cup, and cherished Formula 1 automotive manufacture McLaren – bringing together speed and timekeeping precision in perfect harmony.

In doing so, TAG Heuer combines hand craftsmanship with the best in today’s technology. Its ladies’ and men’s watches inspire innovation and excellence while upholding its rich heritage. Fully modern yet decidedly timeless, a TAG Heuer swiss watch exceeds mere aesthetics: ensuring this first-rate mechanical precision, its automatic watches boast high frequencies beginning at 21,600 vibrations per hour and climbing all the way to 360,000 vibrations per hour, as exemplified by the Calibre 360. It is not surprise, then, that a number of its automatic watch movements have earned the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

When it comes to aesthetics, TAG Heuer swiss timepieces are just as impressive. Fashioned by the field’s utmost experts, these luxury Swiss watches blend the finest materials in perfect harmony. Whether utilising the best in traditional materials – like solid gold or stainless steel, calfskin or alligator leather – or complementing them with more current, contemporary materials – like high-tech rubber and modern fabric – TAG Heuer blurs the lines of what sports watches and luxury watches truly are. Likewise, with fine brushing, black PVD finish and ruthenium treatment, the watches’ quality finishes are both sophisticated yet innovative, attractive yet ever functional.

Not to be left behind, its watches for women are the summit of discrete elegance, with its diamond watches adding a particularly soft sparkle of femininity to the iconic men’s watch models that have built TAG Heuer’s reputation: the TAG Heuer Carrera, the Aquaracer, the Monaco, the Link and the TAG Heuer Formula 1. Boasting luxury materials and clean lines, these tasteful ladies’ timepieces continue the tradition of expert craftsmanship and impressive accuracy that have shaped the brand’s DNA for more than a hundred years.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they embody the best that Swiss craftsmanship has to offer. Arrestingly beautiful yet fully dependable, finely crafted yet resolutely high-tech, strikingly contemporary yet timelessly refined: TAG Heuer gives new meaning to luxury watches for men and women.

11 Feb. WORLD RALLY STAR SEBASTIEN OGIER JOINS TAG HEUER

Already dominant in the most legendary races and racing categories, TAG Heuer now adds World Rally to its "Mastering Speed" podium

The new front-runner on Citroen's WRC team joins driving legends Jenson Button and Alain Prost in the Swiss watchmaker's "150 Years of Motor Racing" Celebrations

TAG Heuer is proud to announce that World Rally star Sébastien Ogier has joined the elite corps of racing champions on the TAG Heuer "Dream Team" of Brand Ambassadors.

The French driver, winner of the Junior Rally Championship in 2008 and now driving for Citroen's top team in WRC, will participate worldwide in TAG Heuer's "150 Years of Motor-Racing" celebrations in 2011, alongside Vodafone McLaren Mercedes star Jenson Button and four-time F1 Champion Alain Prost.

"All the great heroes of motor-racing," said the 28-year-old Ogier, "from Juan Manuel Fangio to Ayrton Senna, have been part of the TAG Heuer legend. Now I'm thrilled to be part of it too, and I will do my best to merit the honor."

After his impressive showing last season with the Citroen Junior Team — including two wins in the WRC Championship — Sébastien Ogier will partner this year with his countryman and seven-time World Champion Sébastien Loeb. After his impressive 4th place overall finish last year, Ogier is widely expected to be challenger for the 2011 WRC title. The thirteen-race season is played out on five continents and kicks off February 10th with the Swedish Rally.

"Signing Sébastien Ogier gives TAG Heuer solid representation in every major arena of motor sports," said TAG Heuer CEO Jean-Christophe Babin. "Adding the World Rally to our existing partnerships with the Vodafone McLaren Mercedes in F1, Audi Sport in Le Mans and Endurance racing, the Automobile Club of Monaco, and our longstanding role as Official Watch of the Indy 500, truly makes us the "Masters of Speed" in the watch industry."