TAG Heuer men’s luxury watches and women’s swiss watches make timekeeping an art.

Within the world of Swiss watches and luxury watches – well known for their quality and precision – TAG Heuer timepieces are in a class apart. Featuring the most advanced technology and unconventional design, they are much more than luxury timepieces or sports watches – they are the benchmark in watchmaking.

Indeed, TAG Heuer chronograph watches are recognised as the height of Swiss watch timekeeping accuracy. As such, the brand’s luxury sport watches are the official timekeepers of one of the world’s most prominent races, the Monaco Grand Prix. TAG Heuer is also proud to be the official partner of Oracle Team USA, winner of the America’s Cup, and cherished Formula 1 automotive manufacture McLaren – bringing together speed and timekeeping precision in perfect harmony.

In doing so, TAG Heuer combines hand craftsmanship with the best in today’s technology. Its ladies’ and men’s watches inspire innovation and excellence while upholding its rich heritage. Fully modern yet decidedly timeless, a TAG Heuer swiss watch exceeds mere aesthetics: ensuring this first-rate mechanical precision, its automatic watches boast high frequencies beginning at 21,600 vibrations per hour and climbing all the way to 360,000 vibrations per hour, as exemplified by the Calibre 360. It is not surprise, then, that a number of its automatic watch movements have earned the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

When it comes to aesthetics, TAG Heuer swiss timepieces are just as impressive. Fashioned by the field’s utmost experts, these luxury Swiss watches blend the finest materials in perfect harmony. Whether utilising the best in traditional materials – like solid gold or stainless steel, calfskin or alligator leather – or complementing them with more current, contemporary materials – like high-tech rubber and modern fabric – TAG Heuer blurs the lines of what sports watches and luxury watches truly are. Likewise, with fine brushing, black PVD finish and ruthenium treatment, the watches’ quality finishes are both sophisticated yet innovative, attractive yet ever functional.

Not to be left behind, its watches for women are the summit of discrete elegance, with its diamond watches adding a particularly soft sparkle of femininity to the iconic men’s watch models that have built TAG Heuer’s reputation: the TAG Heuer Carrera, the Aquaracer, the Monaco, the Link and the TAG Heuer Formula 1. Boasting luxury materials and clean lines, these tasteful ladies’ timepieces continue the tradition of expert craftsmanship and impressive accuracy that have shaped the brand’s DNA for more than a hundred years.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they embody the best that Swiss craftsmanship has to offer. Arrestingly beautiful yet fully dependable, finely crafted yet resolutely high-tech, strikingly contemporary yet timelessly refined: TAG Heuer gives new meaning to luxury watches for men and women.

2013 Tag Heuer : a chronology TAG Heuer Carrera MikroPendulum

AN EXCLUSIVE TAG HEUER PATENTED TECHNOLOGY: THE FIRST HIGH-FREQUENCY CHRONOGRAPH REGULATED BY MAGNETS   The first high-frequency chronograph moved by magnets, the TAG Heuer Carrera MikroPendulum is inspired by the TAG Heuer Carrera Mikrograph, the first integrated column wheel mechanical 100/s wrist chronograph with a flying central hand display. Like all MIKRO creations, it is a dual chain platform with a balance-wheel system for the watch (28,800 beats per hour (4Hz) with a 42 hour power reserve), and a hairspring-less pendulum system for the chronograph (360,000 beats per hour (50hz) with a 90 minute power reserve). The crown rewinds the chronograph: the watch is run on a classic COSC-certified automatic movement powered by an oscillating weight. There are 371 components in the dual-chain structure, each designed, crafted and assembled by TAG Heuer’s Haute Horlogerie team of master watchmakers and engineers.   The 45mm case is in sandblasted, fine-brushed and polished titanium. The Grade 5 metal is also used for the pushbuttons and rubberized crown. The curved sapphire crystal is double anti-reflective curved sapphire crystal. The anthracite grey dial is fine-brushed on one side with Côte-de-Genève finishing under the pendulum--the first-ever magnetic oscillator without hairspring, which is on proud display at 9 o’clock. The chronograph minutes counter is at 3 o’clock, the chronograph seconds at 6, and the chronograph power reserve indicator at 12 o’clock. The 100ths of a second are displayed by a sweeping red central hand--and measured out on an a 1/100th of a second scale on the anthracite flange. A high-tech strap in soft, hand-sewn anthracite alligator with black titanium folding clasp finishes the sporting look. This is classic, standard-bearer Carrera, always contemporary, always at the leading edge of technology and design.

Learn more about the Mikropendulum