TAG Heuer men’s luxury watches and women’s swiss watches make timekeeping an art.

Within the world of Swiss watches and luxury watches – well known for their quality and precision – TAG Heuer timepieces are in a class apart. Featuring the most advanced technology and unconventional design, they are much more than luxury timepieces or sports watches – they are the benchmark in watchmaking.

Indeed, TAG Heuer chronograph watches are recognised as the height of Swiss watch timekeeping accuracy. As such, the brand’s luxury sport watches are the official timekeepers of one of the world’s most prominent races, the Monaco Grand Prix. TAG Heuer is also proud to be the official partner of Oracle Team USA, winner of the America’s Cup, and cherished Formula 1 automotive manufacture McLaren – bringing together speed and timekeeping precision in perfect harmony.

In doing so, TAG Heuer combines hand craftsmanship with the best in today’s technology. Its ladies’ and men’s watches inspire innovation and excellence while upholding its rich heritage. Fully modern yet decidedly timeless, a TAG Heuer swiss watch exceeds mere aesthetics: ensuring this first-rate mechanical precision, its automatic watches boast high frequencies beginning at 21,600 vibrations per hour and climbing all the way to 360,000 vibrations per hour, as exemplified by the Calibre 360. It is not surprise, then, that a number of its automatic watch movements have earned the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

When it comes to aesthetics, TAG Heuer swiss timepieces are just as impressive. Fashioned by the field’s utmost experts, these luxury Swiss watches blend the finest materials in perfect harmony. Whether utilising the best in traditional materials – like solid gold or stainless steel, calfskin or alligator leather – or complementing them with more current, contemporary materials – like high-tech rubber and modern fabric – TAG Heuer blurs the lines of what sports watches and luxury watches truly are. Likewise, with fine brushing, black PVD finish and ruthenium treatment, the watches’ quality finishes are both sophisticated yet innovative, attractive yet ever functional.

Not to be left behind, its watches for women are the summit of discrete elegance, with its diamond watches adding a particularly soft sparkle of femininity to the iconic men’s watch models that have built TAG Heuer’s reputation: the TAG Heuer Carrera, the Aquaracer, the Monaco, the Link and the TAG Heuer Formula 1. Boasting luxury materials and clean lines, these tasteful ladies’ timepieces continue the tradition of expert craftsmanship and impressive accuracy that have shaped the brand’s DNA for more than a hundred years.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they embody the best that Swiss craftsmanship has to offer. Arrestingly beautiful yet fully dependable, finely crafted yet resolutely high-tech, strikingly contemporary yet timelessly refined: TAG Heuer gives new meaning to luxury watches for men and women.

Savoir faire

Manufacturing

TAG Heuer’s innovative and avant-garde spirit is not only found in the originality of its creations, but also in the way in which it manufactures and assembles them.
Luxury Swiss watchmaking combines manual craftsmanship with the most advanced technology to guarantee quality, precision timing and enduring sophistication.

Craftsmanship
Much of the responsibility for TAG Heuer excellence rests on the talent of its people. TAG Heuer house horologists, or expert watchmakers, have skills which have been developed over several generations. These skills are necessary for the delicate operations in assembly. TAG Heuer watchmakers must carefully construct wheel and pinions that are barely visible to the naked eye, or fix hands on a shaft 1/10th mm in diameter. Developing these multi-skilled craftsmen requires major investment in training and led to the creation of TAG Heuer’s own watchmaking school.

Technology
Inspired by other high-tech sectors, TAG Heuer has developed a revolutionary semi-automated line. Each watch movement is individually followed along the line by high-performance software. After a station, the movement is automatically sent to the next relevant station, although craftspeople maintain complete control. This mix of artisanal craftsmanship with high-tech automation and space-age materials allows for the creation of incredibly innovative products.

Innovation
One of these innovative products is the Calibre 1887 –a new TAG Heuer chronograph movement produced and assembled in-house. The Calibre 1887 is an audaciously re-engineered version of the original 1887 TAG Heuer oscillating pinion and column wheel. Oscillating at 28,800 beats per hour, this 39-jewel, 29.3mm movement has 320 working parts – a stunning feat of mechanical engineering. With this in-house chronograph, TAG Heuer, the only watch manufacturer to master 1/10th and 1/100th second accuracy in mechanical chronograph movement, continues to prove why it is the leader in Swiss precision timing.