TAG Heuer men’s luxury watches and women’s swiss watches make timekeeping an art.

Within the world of Swiss watches and luxury watches – well known for their quality and precision – TAG Heuer timepieces are in a class apart. Featuring the most advanced technology and unconventional design, they are much more than luxury timepieces or sports watches – they are the benchmark in watchmaking.

Indeed, TAG Heuer chronograph watches are recognised as the height of Swiss watch timekeeping accuracy. As such, the brand’s luxury sport watches are the official timekeepers of one of the world’s most prominent races, the Monaco Grand Prix. TAG Heuer is also proud to be the official partner of Oracle Team USA, winner of the America’s Cup, and cherished Formula 1 automotive manufacture McLaren – bringing together speed and timekeeping precision in perfect harmony.

In doing so, TAG Heuer combines hand craftsmanship with the best in today’s technology. Its ladies’ and men’s watches inspire innovation and excellence while upholding its rich heritage. Fully modern yet decidedly timeless, a TAG Heuer swiss watch exceeds mere aesthetics: ensuring this first-rate mechanical precision, its automatic watches boast high frequencies beginning at 21,600 vibrations per hour and climbing all the way to 360,000 vibrations per hour, as exemplified by the Calibre 360. It is not surprise, then, that a number of its automatic watch movements have earned the prestigious Official Swiss Chronometer Control (C.O.S.C.) certificate.

When it comes to aesthetics, TAG Heuer swiss timepieces are just as impressive. Fashioned by the field’s utmost experts, these luxury Swiss watches blend the finest materials in perfect harmony. Whether utilising the best in traditional materials – like solid gold or stainless steel, calfskin or alligator leather – or complementing them with more current, contemporary materials – like high-tech rubber and modern fabric – TAG Heuer blurs the lines of what sports watches and luxury watches truly are. Likewise, with fine brushing, black PVD finish and ruthenium treatment, the watches’ quality finishes are both sophisticated yet innovative, attractive yet ever functional.

Not to be left behind, its watches for women are the summit of discrete elegance, with its diamond watches adding a particularly soft sparkle of femininity to the iconic men’s watch models that have built TAG Heuer’s reputation: the TAG Heuer Carrera, the Aquaracer, the Monaco, the Link and the TAG Heuer Formula 1. Boasting luxury materials and clean lines, these tasteful ladies’ timepieces continue the tradition of expert craftsmanship and impressive accuracy that have shaped the brand’s DNA for more than a hundred years.

All this to say that TAG Heuer timepieces are about more than just luxury or precision: they embody the best that Swiss craftsmanship has to offer. Arrestingly beautiful yet fully dependable, finely crafted yet resolutely high-tech, strikingly contemporary yet timelessly refined: TAG Heuer gives new meaning to luxury watches for men and women.

Savoir faire

Quality & Tests: 60 tests for ultimate quality

The TAG Heuer drive for excellence has pushed its experts to exceed regular watch making standards and establish their own strict quality standards. These TAG Heuer-designed quality testing procedures, tests and tools have been officially endorsed with a patent from the Federal Institute for Intellectual Property in Switzerland.

Whether it is X-Fluorescence to analyse metals and precious elements, or submarine ultrasound waves to test the solidity of jewellery models, TAG Heuer tests and tools use the most advanced cutting-edge technology. In some cases - like the machine designed to test the reliability of Aquaracer 500M push buttons underwater – TAG Heuer have even purpose-built special equipment.

While these numerous quality tests are each carried out independently, the ultimate goal is to give insight into the real life of a TAG Heuer timepiece. For example, after a race, a cyclist might take a shower while wearing the watch. So tests will simulate the shocks and vibration of the race, the effects of perspiration and heat, and also the watch’s water-resistance.

Some of the 60 TAG Heuer quality tests:

1.    Water-resistance
2.    Resistance to U.V. ageing
3.    Resistance to extreme temperatures
4.    Resistance to the external environment
5.    Traction-Resistance
6.    Vibration Resistance
7.    Resistance to dropping
8.    Impact resistance
9.    Resistance of functions to ageing
10.    Analysis of materials and metallic coatings

After each TAG Heuer timepiece has successfully passed these and other stringent tests, it is time for a final inspection. During visitage the watch undergoes a final meticulous examination by an expert watchmaker, who ensures the perfection of the entire piece.